Many successful automotive sales associates start in the dealership in another capacity. In the service department, for example, you can start as a car detailer, porter or parts runner. You’ll meet salespeople and customers and learn the business from the inside. Get noticed by the sales management team by delivering cars in exceptional condition and assisting customers when the opportunity arises. Positions in the front office also give you an insider’s view of the dealership and how it operates. You might work as a greeter, receptionist or cashier before moving into sales. Again, take every opportunity to get noticed by the sales manager by displaying effective customer service skills and product knowledge.
Here’s an interesting question: Which dealerships are most profitable today? Answer: The ones with the most units in operation (market share). Correct? The way we see it, your share of the pie is either growing or shrinking. Please call us today and let The Automotive Marketing Group show you how we can help you grow your market share and build a recession-proof store.
Hello, I’ve been doing sales for about 2.5 months. I transitioned from the Internet Sales (BDC). The biggest thing I have issues with are objections from the customer. We utilize the closer system. Once I get a commitment I’m good. But those couple of times I encounter a tough customer who have objection after objection, I have difficulty. Any tips? Robert.email@example.com
Can you give me an idea of what sort of margin we can expect to be taken off of a Mercedes vs. a Mitsubishi? We bought a 2009 C350 for 40k even (listed at 41500) with the “package 2” option a number of years ago. Anywho, we’ve since gotten rid of it, but want another one some day. Is there more room on Mercedes to negotiate vs a brand like Mitsubishi or is that just me assuming there is.
The dealer relationships, marketing expertise and leasing acumen Joy Falotico cultivated over nearly three decades with Ford’s financing arm stood out amid the void created by a top executive’s sudden departure.
Customers looking for a trade-in often times will value their car through Kelly Blue Book, but that value is only accurate if they can sell their car at full Kelly Blue Book retail. Every month a car loses 2% of its value, and then you have to attach all the expenses to it that make it ready to sell like tires, brakes, the noise in the back, that light that won’t turn on, the safety check, and reconditioning. Also, if another customer comes in and wants to offer less for the car than what it is priced at, the dealership will likely take it because they want to make the sale, thus the customer’s car is likely to bring in less than what they believe it will. Explaining this to your customers is important so they understand that you aren’t gypping them in price.
Showroom marketing isn’t just balloons and window decals—get it right and increase your dealership’s business Congrats—you got a new customer through the door of your dealership! Don’t let your guard…
Thanks for reply. The car actually is fine but we are planing to have the second kid and I believe that sedan is not the appropriate vehicle type for us. Anyway I was at two dealerships this evening and both offered 15k for it, while I bought it for 25k. Taking into account that I need to pay at least 3k above that offers to have 2010 or 2011 reliable SUV I decided that my focus is absolutely appropriate car 🙂
In the U.S., total automotive marketing spending is about $35 billion per year and climbing, with roughly 10% of automotive sales revenue consumed by marketing expenses. Almost two-thirds of the money is variable marketing spend (i.e., purchase incentives); the rest is fixed marketing spend, which covers traditional advertising and marketing as well as digital channels.
Beginning your sales career in auto sales is a well-traveled and potentially very rewarding decision. You will be tested and your work hours will create a work-life balance challenge. However, no one ever said that sales were easy.
Wholesale Vehicles: The opportunity to buy vehicles from one dealership or auction and then sell them a few days later to another dealer or auction is quick way to generate profits. Since vehicles are only held a few days, consistent, steady profits can be made in the wholesale market. This is also another area where we encourage our members to work with each other, to make the most of regional wholesale price differences. I invite anyone who is interested in wholesaling to contact the office at 888-207-1911, so we can discuss this niche within the auto industry in greater detail.
Innovative software developments may make tomorrow’s vehicles exceptionally expensive: OEMs and suppliers must earmark resources for acquiring new technology and recruiting experienced technical talent. Many of the new features going into cars require the expertise of software engineers, who by and large prefer the ostensibly more dynamic work environments of Silicon Valley startups to those of the automotive industry. As a result, some of the recent mergers and acquisitions in the automobile sector were undertaken to augment in-house technical knowledge and capabilities. For instance, German supplier ZF Group, which paid US$12.4 billion in 2015 to acquire TRW in order to expand into the electronic safety and connectivity market, took a 40 percent stake in vehicle radar supplier Ibeo Automotive Systems in 2016.
I would beg to differ. New cars sometimes have issues, recalls, etc. I went from a Geo Metro that I did routine maintenance on only, and throwing in crappy gas to a new Mazda3. The new car had to have a fuel pump replaced in the 1st month of ownership. 60k in I needed to replace one of the engine mounts. There are also TSB’s on the Mazda3 that I didn’t address (brake noise being one of them). Don’t get me wrong, I like my car. All I am saying is if a smart buyer does his/her homework then I would think that purchasing a 1-2 year old used car of a dependable product line would be a crap shoot in terms of long term maintenance of a similar product line in the long haul.
I recently have started sales and maketing agency and india and I already got contracts for 5 companies. 5+1 mine, I have total 6 companies to promote and due to financial issues I do not have enough man power and I am handling everything.
Experian Automotive leverages the industry’s largest in-house data assets to provide a greater range of insights — all from one data provider. With a robust combination of automotive, demographic, psychographic, credit and online/offline behavioral data, automotive businesses can get the comprehensive automotive marketing services they need to get ahead in today’s market.
The report also mentions that Toyota is no newbie to being on top of these ratings. This gives us some perspective into the fact that delivering excellent customer experience isn’t a question of a single incident, neither is it the task of a single customer satisfaction team. It is an on-going pan-organizational effort which might take time to translate into ROI and success.
Owen Moon – 2018 is the year that more dealers will start to focus their marketing efforts on Fixed Ops. This includes attracting new service business, bringing back lost service customers, and turning service customers into sales opportunities more frequently.
There are a few things to consider when thinking about buying a former rental car. The companies do usually follow the recommended maintenance so the key components like the engine are probably in better condition than cars owned by private people. Cosmetically you may find more minor scrapes and dings especially around the trunk since people don’t seem to be to lift their luggage. The rental companies tend to take cars out of service after a year or two so you will be getting a relatively new car that has been well maintained. Since they don’t want to deal with negotiating, they will typically have “no haggle” pricing. If you don’t want to deal with negotiating but want a good car at a decent price, this option may be the one for you.
Whether you do up a few cars a year as a sideline or run a dealership, you’ll sell your autos a lot more quickly if you put some time into developing a marketing strategy. Motoring enthusiasts won’t know you’re there unless you shout about your offering, so spending a bit of money on advertising could have cars rolling off your driveway or lot a lot faster than they currently are.
Facebook is a good place to start. Claim your URL, create a cool landing page for new users, create a promotions tab, send out event notices and so much more. Promote it on your website, include the Facebook URL on all marketing material including new owner handbooks. Even use Facebook advertising to gain new ‘Likes’ and generally broaden your reach. Make sure you’re aware of the advertising opportunities targeting ‘custom audiences’.
I haven’t seen you mention much about Hondas, but I’d like to get your take of the brand, and the Fit model if you have any experience. I did a lot of research before I bought the car, and am pretty happy with it (it’s paid off next month, and I’m going to save up for a seat extended – damn these long legs!).
According to Facebook, 60% of car buyers are in the market for at least six months, actively researching and seeking advice. Another study showed that people are gathering more information than ever utilising various channels and platforms, with car buyers having 24 research touchpoints on average.