34. Before you buy, get a good idea of what maintenance will be required and how much it will cost. If you buy a car that is nearing 75,000 miles, for example, look in the service manual for the recommended service at that mileage. Then go to the service department and ask how much that will cost. Don’t forget to check on tire costs.
With traditional media, marketers in every industry have long struggled with the issue of latency—the delay between when a marketing activity occurs and when the results can be measured, a problem that is particularly acute in automotive due to its long purchase cycle. In digital media, latency is sharply reduced or eliminated as there is often zero lag time between action and measurement, enabling companies to quickly iterate, learn and improve their marketing programs.
If you’ve got a unique item on your lot that draws attention to your business, then you’ve got a marketing idea that will continue to pay off every time people see it. Some used car dealerships have put old firetrucks on their lot with their ladders extended. It could be a classic car, and old car, or a famous replica of a movie car. As long as it fits with your personality, you’ll have a good marketing item.
CIOs have always needed the ability to educate and influence other leaders that they don’t directly control. For major IT projects to be successful, they need other leaders to contribute budget, time, and resources from multiple areas of the business.
Food stylists who work on multiple projects at a time, like Oliver, can’t always stick around to see how their food will be used. They may later find out that a gorgeous spread was relegated to the background, or worse. For a scene in Seinfeld, Oliver was once asked to prepare a perfect, glistening turkey. “Later I was home watching the episode and they had put the turkey on Kramer!” she says. “I was literally crying I was laughing so hard. Never in a million years did I think my turkey was going to end up with a guy’s head.”
3. Better SEO results thanks to an increase in social signals associated with your domain. The efforts by our social media team will help boost the work done on the SEO side, which will provide you with even more traffic from ready-to-buy customers.
19. If your credit is really bad, don’t give up hope. You still may be able to get a fair car loan. Check with a big and big-name car dealership. Bring along a copy of your credit report and visit during bank business hours. Ask a sales manager to review your credit profile and see if there is anything the dealership can do for you. Get the general manager involved, if possible. (GMs are famous for not grinding you down. They just want to get the deal done.) Sometimes these dealership big shots can make deals happen.
The fact is that the people with the best credit get the best deals. People with the worst credit often get screwed. People with poor credit pay the highest prices, the most interest, and are often forced to finance for terms that are either too short or too long. Worst of all, their choices are severely limited. They can’t just walk into a dealership and pick out the car of their dreams; the dealership tells them which vehicle they can buy, take it or leave it. On the other hand, people with the best credit pay the lowest prices, the least amount of interest (sometimes none at all), and can finance for terms that suit them. Their choices are almost limitless. They can buy whatever they want, and dealers will fight for their business. While this isn’t exactly a negotiating technique, good credit is the fundamental foundation for effective negotiation, kind of like good physical conditioning is the foundation for good athletic performance.
Share platforms and manufacturing. When the goal is to improve efficiency in capital outlays, a good place to start is with platform (or chassis) and powertrain investments. Now that each auto maker is designing and building its own engines, transmissions, and related equipment, the amount of duplication within the industry is extraordinary. This is especially wasteful because consumers rarely buy cars for the platform — instead, they focus on such attributes as styling, quality, and reliability. Many OEMs, of course, already “repurpose” platforms across brands and models. However, platform sharing among OEMs is rare. One of the few examples is Nissan’s deal with Daimler to jointly develop the MFA platform, which is used on Nissan’s Infiniti QX30 model and Mercedes’ CLA and GLA models. In the U.S., GM and Ford are jointly designing a new 10-speed transmission (their second generation of transmission collaboration). In both cases, the companies expect cost savings, particularly in R&D and materials procurement.
Managing your social media profiles, posts, and everything else on all the different social networks can be a full-time job all to itself, and many find they need to hire a full-time social media manager. This can be a good option if you have a competent experienced employee who will be with your dealership for many years. If you’re new to social media or have tried to manage it in-house, but found the results less than satisfying, there are companies such as Digital Air Strike (www.DigitalAirStrike.com) and PCG Digital Marketing (www.PCGDigitalMarketing.com) that can help you get on the path to social media vehicle sales.
Some customers will come in and refuse to talk monthly payments. They may only want to talk about the total price of the car. In that case, if you are unable to lower the price of the car in order to complete the sale, offer them extra features such as 12 months road tax at no extra cost or other features that you can add that will make the price seem more fair for the customer but won’t cost you much.
No wonder, then, that most automobile brands aren’t ready to abandon traditional media channels like television and radio. “It’s way too early to do that,” Haynes says. “I think what we’ll see is more of a convergence” of traditional and digital strategies as tried-and-true channels like television and radio “get smarter” and start supporting social media platforms like Facebook.
When you have the right tools and services at your fingertips, building a website, social media pages and creating ads that look really nice isn’t difficult. In fact, it’s actually extremely cost effective. Something as simple as embedding a video you shot yourself from your own phone can have a huge impact on how consumers view your dealership. It shows effort!
At DX3 we offer many creative marketing products for car dealers to choose from. All of our offerings are sold individually or can be combined to fit any budget. Give us a call, or drop us a line, to see what DeAngelis Dealer Digital can do for your automotive dealership.
Kip Cassino, executive vice president of research at Borrell, believes car dealers are beginning to find ways to build brand identities in the digital world as it grows. He believes some dealers and ad agencies are holding tight to old advertising habits simply because they are comfortable with them, or uncertain of the mechanics of the new media.
To be effective and successful selling cars, there are certain abilities, knowledge, and skills that prospective employers will be expecting that you are bringing to the table even though they might still give you some form of training on the job.
Your attitude is very bad at this point and you look for any little reason to justify in your head a reason to quit. You speak with others in the business at other car dealerships and they tell you how much better it is where they are at. Problem is, if you go there you will be starting back at stage #1. If you don’t fix your problem mentally you will be right back where you’re at right now!
Just wanted to say thanks for doing this AMA – learned heaps today. I can see as the thread gets older so do the questions – most have been answered and a quick CTRL + F would yield the answer. If you ever get the urge to do it again I’ll be right there, drinking in the tips and suggestions. You’ve definitely changed my view of things, from the buyer’s side and I’m sorry that you’re not in the biz anymore. On the other hand, it looks like you had the good sense to get out of it before it killed your soul. Good move. Cheers, EquinsuOcha!
The question will be how much MasterCard charges for that financing and whether Basware will link to any other financing providers, whether banks or perhaps nontraditional players like hedge funds or pension funds.
The benefits of becoming a car salesman are plentiful and unconventional. You be a car industry insider and have access to all the vehicles and information before the public. You talk to and assist people that are happy and excited about the prospect of getting a new car. Selling cars is in no way a physical job because you only use your mind, paper, words and a pen. Benefits like health insurance and time off are commonplace for car salesman no matter what dealership you choose.
Hello my name is Mark, i have been self employed since high school doing landscaping. I am 46 now and want a change. I am thinking of car sales but nerves to change careers. Any advise ? I can be reached at email@example.com thanks
Your car dealer online marketing campaigns should go hand in hand in order to make the most of your budget and your efforts. Post signup forms on your website and social media pages that encourage visitors to subscribe to your email marketing newsletters and text message campaigns. Your email marketing newsletters should have social sharing and social following buttons that allow subscribers to easily share your content with a wider audience. Whenever you send out marketing messages, think about how you can integrate that message in with your other marketing efforts.
14. Don’t get caught up on only one aspect of a deal. There is more to an overall good deal than simply a low selling price. Pay attention to everything that’s being offered to you, including trade-in value, interest rates and additional costs.
According to a recent student by Invodo, 74% all of internet traffic in 2017 will be video. In addition, 52% of marketing professionals name video as the type of content with the best ROI. So, implementing a YouTube channel for your dealership into your marketing plan may not be a bad idea. You could use your videos to show new weekly deals, or get more creative by taking a video camera along on a test drive with a client to show their true reaction to some of your vehicles. After you’ve created the videos, display them prominently on your webpage so that they’re easily accessible by everyone.
Also, if someone came in and said hey I want to get pricing on a new c63 to order one, and they’re wearing a hoodie and jeans and look to be about mid to late 20s, would you tell them to fuck off? or would you help them? I only ask because I wrecked my 135i, and when I went to BMW to buy a new car, I asked if I could get pricing on a 1m, and the guy acted as if I didn’t exist, like I was sitting at his desk and he just started ignoring me – it was totally awkward, I had the payoff for my 135i and was ready to put a deposit down and order one. (I ended up just going and buying another 135i)
There are positives to buying used. Most importantly you will get more value for your dollar since somebody else took the huge hit on the initial depreciation. This hit is the largest source of lost money when buying a car. By following our used car buying guide you will learn how to avoid the common scams and pitfalls.
Everyone wants to stand out, but most people just do their work and hope inspiration will strike, they’ll yell ‘eureka,’ and within six months they’ll be on top of the world. That’s not how it works. Regardless of how brilliant all these ideas are, we can guarantee that most of them were created through a mixture of creative thinking, open-mindedness, and hard work. But that’s the tough news. The good news is that when you come up with your awesome idea, you can tell us and we’ll add you to the top of this list.
The application entices fans to create their own infographic to see how they rank against Todor Todorov, someone the BMW social media team has identified as the “Official BMW Superfan.” At the end of the personal generated infographic fans can see how they score against Todor. I wasn’t too far from making superfan status generating a score of 217 vs Todor’s 295. If only I liked more International pages or liked a few more BMW posts, superfan status could be mine!
15. Treat all of your customers like they own the dealership. When you treat your customer like they are the best customer you ever had it will return to you in many ways. They will send their friends and family to buy cars and they will also want to buy more cars from you in the future. Plus they will give you a great C.S.I. score or Customer Satisfaction Index which may mean a bonus if your dealer uses that as a measurement of compensation. One of the most powerful car salesman tips for building your referrals and earning repeat customers.