But this isn’t necessarily bad! Maybe you want fewer people to read your story, or you have decided that your AMA does not warrant a large audience. In any case, that’s fine with us, as long as you make sure you understand the difference before posting.
Rather than reaching the entire millennial market, focus in on the right millennials to drive results for your brand. Reach aspirational millennial targets by identifying additional key characteristics using purchase data:
This is more of a side note, but still an important tactic to utilize when planning marketing efforts for your dealership. Instead of having a social media presence that everyone can contribute to, try and indicate one or two people to do the postings. This way, marketing efforts don’t get lost in translation and there is no miscommunication. The person who is appointed to manage all social media channels, email marketing, and platform tracking will know that they are accountable for the job, leading to a greater output and larger social media presence.
Mobile devices have not only become a key component of auto shoppers’ journeys but they also dominate digital interactions. Google studied in detail one consumer’s complete journey, from awareness to purchase, and found that 71% of digital interactions occurred on mobile. Additionally, 58% of auto shoppers agree that in the future their smartphone is likely to be the only device they use for vehicle research.
The foundation of your Dealer.com solution, Seamless Websites provide you with a fully optimized digital dealership experience. You can configure every aspect of your website using the industry’s most advanced mobile technology, merchandise your inventory more powerfully than ever, and even start and make deals through the most complete digital retailing experience in the industry.
Automakers should consider themselves as branded houses in which the individual brands support the overall brand promise through their own meanings, diverse advantages and unique places in the market.
2016 is going to be about personalizing our content, targeting the right people with our messages, diversifying our content, measuring based on sales and improving our processes and accountability. If you’re a manager or a marketer, these are important trends for you.
Networking is one of the most powerful tools job hunters can use. Get to know local car dealership managers and owners by attending functions where they gather. For example, you might attend local Chamber of Commerce meetings. In addition, the National Automotive Dealers Association holds annual conventions and regular seminars and workshops. Talk to experienced professionals about your interest and learn how they started in the professions. Ask for referrals and job leads from dealers you meet and arrange for meetings with key dealers in your area to build relationships that will lead to a sales associate position.
On that same note, China is becoming more urban as populations migrate to the nation’s largest cities. In those cities, the need for an automobile is not as urgent. In fact, to reduce pollution, many Chinese cities have seen an increase in car sharing, which means fewer will see the need to buy a new car, and public transportation is still immensely popular in the cities.
Sales Tips for Stopping the Car Sales Slump Every now and then both a new car salesman and even a long time car salesman will have a sales slump that they don’t understand. When the Newbie finished their sales training they went through the steps thoroughly and were making more and more deals. It’s almost the same for the veteran auto salesperson because they have had many experiences selling cars. It doesn’t matter how long you have been selling autos for a living there are those weeks that you will find yourself in a slump. They start getting bored with the same routine or they start to think…
It pulled its used-vehicle listings out of third-party Internet sites and bought newspaper, TV and radio ads squarely focused on driving consumer traffic to its own westherr.com. There, it explained the merits of the West-Herr Peace of Mind Car, its designation for late-model used cars and trucks.
An interesting study by ACA Research maps out the automotive customer journey and the timing for key events from initial research to final purchase. According to the research, “Generally the automotive vehicle purchase journey for the vehicle and finance can take between 5 and 12 weeks and encompasses the following steps.”
Knowing what works and what doesn’t gives you the opportunity to tweak your process. Adjust or get rid of what doesn’t work, and keep what does. If you hit your numbers, celebrate! Then prepare for the coming month. What’s the goal? What’s the plan?
My product is a web/mobile assessment and diagnostics portal that assesses the learning process in order to uncover learning problems and also makes an attempt to track the origin of the learning problem.
I don’t know about you, but I am getting tired of hearing about transparency in the car business. We are supposed to have everything spelled out and on display. Dealerships should have every price, every Read more…
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer’s spin products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!
Despite its longevity, the traditional dealer channel leaves many people unhappy. High customer acquisition costs motivate dealers to convert store traffic to sales using aggressive tactics that extract differential margins based on customers’ willingness to pay. Frequent well-publicized rebates have taught buyers to mistrust sticker prices and negotiate from cost up, rather than sticker down. As a result, dealers often find themselves competing not against another brand, but against a same-make dealer across town. This acute competition has almost bid away dealer profit on the sale of new passenger cars in the United States (with some profits still available on sales of trucks, sport utility vehicles and luxury cars).
Today, GM sports Cadillac, Chevrolet, Buick and GMC trucks after dropping Saturn, Pontiac and Hummer in 2009. All total, GM currently markets 37 different consumer models in the US, 16 of which come from Chevrolet, with no easy way to navigate through the list.
So, we use text campaigns sparingly. But as our opt-in list builds, I expect to add text marketing into our mix. Outsell says text messages have a 99% read rate, and 90% are read within three minutes of delivery.
How do you buy word-of-mouth? Well, you can’t. Not really. But you can make sure your name is on a lot of lips. Toyota of Plano realized that Uber patrons might well be in the market for a car, or soon to enter it. A shiny new car rolling up with a Toyota of Plano license border is great advertising. Even better advertising, is the conversation the Uber driver and patron might have about the car, and by extension, the dealership. By offering awesome deals to Uber drivers, Toyota of Plano builds a word of mouth empire that more than pays for itself in referrals.
Drive with Uber and earn money anytime it works for you. Driving is an easy way to earn extra, and it’s totally flexible around your schedule. You decide when and how much you drive. What you need to …