I was on this site and read previous posts on National Auto Academy I took the course with National Auto Academy in NY with a trainer Chi Li and but since was working in OH I had to make the choice of moving to OH. I like the academy because they helped me find a job once I moved and it helps being part of the alumni services. Now, I would suggest this if you are trying to get into the industry but if you are still questioning the industry know that the hours are long but the earning potential is great ie the more cars you sell the more money you make. you write your own paycheck. I love the industry because I was in jobs where my effort put in did not result in a bigger paycheck… Good Luck with your decision
Oliver Wendell Holmes said, “The great thing in life is not where we stand, but what direction we are moving.” No matter what business you work in, a “business as usual” mindset will insure your competitors are making more money than you are. If you don’t stand out from the competition you may find yourself stood up by your customers. Now more than ever you have to focus, improve, and possibly even change what you do to attain, retain, and maintain customers.
This is an interesting tactic since one can assume a lot of media from other publications follow AP on Twitter. If a brand can get their news to journalists in a quick way through what could be seen as a target media buy to a difficult to reach audience – reporters, this may not be all that bad of a tactic. Unless it backfires as crossing some line as some commenters on Twitter have expressed.
The Japanese philosophy of Kaizen can change the face of your business if you truly understand what it means. In a nutshell, this is the philosophy which preaches constant improvement in business, personally and wherever you choose to apply it. By being receptive to feedback, you increase your chances to improve on your mistakes constantly. Auto dealership customer feedback is of utmost importance when it comes to delighting your customers because it is only when you seek to make a change that you stand a chance to be perceived differently. And the more open you are to perfecting your game, the more things you will notice are being compromised on and the more changes you will make to bettering them- thereby setting the “constant improvement ” ball in motion.
I don’t think that people are fair to car salesman. Not everyone is out to rip you off. We are also god fearing people that have families to care for. Everyone deserves to make a profit if you provide a service.
I just started selling cars retail, prior to that I sold cars wholesale. What can I do to start building a client base and get my name out there besides Facebook. Seeing that I just started my business cards will not be in for a few weeks. Besides writing my name and cell phone number on the back of my sales managers cards and using Facebook, could you please help advise me with additional ways to build a client base?
Let’s look at the industry as a whole, at least from a United States perspective. Recent research from the 2014-2015 Automotive Advertising Outlook suggests half of auto advertising budgets would be spent on digital. The impressive finding was that the amount spent by dealers, both franchised and independents, was to climb 21.8%. The automotiove industry represents the second biggest advertising industry in the U.S.
We’ve stood on a soapbox before about social media in relation to car dealers, and we also believe that online marketing is often missed out on in car dealer circles, but don’t get the wrong idea. We’re not telling car dealer owners that they shouldn’t be using traditional marketing as well, just that they need to broaden their marketing scopes, or fall behind other dealers who are willing to take the risk and learn about this new online strategy that’s exploding into marketing.
How do you get people far away to care about your dealership? No, that’s not déjà vu. We started the last paragraph with that question too. That’s because it’s important question, a problem lots of dealers struggle with. Instead of taking the dealership to customers, like Thompson, Woody’s proves that they’re worth the drive. On their website, they have a map of the surrounding area, with drive times and reviews from customers who have personally made that drive. It’s a wonderfully simple yet inspired way to convince customers that making the drive is worth it in savings and service.
Our evaluation of the growth of these category-killer formats reveals that they are characterized by significant experimentation, not necessarily by great success and profits in their early development. However, once the format is perfected, these retailers rapidly replicate outlets across geographies. When observers look at the financial teething pains of Republic and argue that they are stumbling and will stop expanding, they ignore the lessons of the past.
The team at Jazel had a blast showcasing some dealership marketing genius in 7 of the Most Brilliant Car Dealership Marketing Ideas We’ve Ever Seen, a post they wrote a while back. Thankfully, with all the marketing…See More
This lack of a strategic perspective is holding back digital transformation at many organizations. They approach digital transformation as a cool, one-off project: we’re going to put this new mobile app in place and we’re done. But that’s not a systematic approach; it’s an island of innovation that doesn’t join up with the other islands of innovation. In the longer term, this kind of development creates more problems than it fixes.
The dealer relationships, marketing expertise and leasing acumen Joy Falotico cultivated over nearly three decades with Ford’s financing arm stood out amid the void created by a top executive’s sudden departure.
Just about anyone with a pulse can learn how to be a car salesman or car sales woman (just kidding), but sometimes it seems like that is the only requirement. Incidentally you don’t need a college education to sell cars, your most important attribute is your attitude. I have seen so many new sales people go through car salesman training and then hit the sales floor only to have them quit in the first thirty days. The ones that last longer than thirty days rarely make it ninety days. The ones that do last are people that have sold cars before or had some type of sales experience in a closely related field. Don’t get me wrong there is that one newbie every once in a while that catches on and becomes an effective car salesman that never had any sales experience.