16. Get a good explanation of your new car’s features. I’ve met so many people who traded in cars after years of owning them without ever knowing how to use some of the features. And in some cases, they didn’t even know the car had a particular feature.
I wouldn’t say I’m loyal to that dealership by any means, but I’ve probably said more good things than bad about them because they did fix the issues I brought to their attention. I wouldn’t have bought used had I not had this “week long test drive” so to speak. Had no guarantee been in place, I would have saved the extra grand or two and bought from a private party.
There are really only two ways to sell cars and you can profit either way, but only one is for a long standing career, with a steadily increasing income and the ability to sleep well at night, with a clear conscience.
That’s where we enter. At The Automotive Marketing Group, we’re focused on growing your market share. There’s only one way to do it. You have to take it from someone. Will it be trucks? Hispanic business? Used cars? Conquest? Which segments are most-profitable and which are you most likely to increase quickly? Who is your most vulnerable competitor? The Automotive Marketing Group will help you turn YOUR inventory faster by stealing THEIR market share. Then, you’ll add big profits to YOUR BOTTOM LINE.
I don’t know about playing them against each other, but if there are two, tell them you’re shopping against one another up front. Just say “X offered me this on this vehicle, can you match it?” See, at Mitsu, I could go into dealer inventory, see what the OTHER dealerships had, and compare. If you wanted that specific color / package combo, and HADN’T contacted the other store, I’d try and work a dealer trade with them and make the deal at mine. If it was not the exact same match, I’d work within reason. So yeah, it doesn’t hurt to be up front. Once you announce your intentions, it sets the tone for the negotiations, and then YOU’RE in control.
The reality today is that a company needs both a strong IT department and strong digital capacities outside its IT department. If the relationship is good, the and IT become valuable allies in helping businesspeople add digital capabilities without disrupting or duplicating existing IT infrastructure.
Indeed, what is particularly notable about the current wave of innovation in automobiles is not so much the speed with which it has emerged (though that is remarkable) as the breadth of the innovation — how much it is altering the basic contours and features of the traditional automobile and amplifying the difficulty and cost of manufacturing cars. Ubiquitous electronics, a variety of digital services, and novel powertrains and connectivity systems are hastening the need for expensive new parts, components, and functions. For OEMs, the price tag is high — as much as 20 percent greater than the cost of the previous generation of automobiles.
Does anyone have suggestions for gaining applicants among the service department?I’ve tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue
I find people get all bothered on what the DEALER is making in a higher margin used car deal. They’re missing the point. They are about to buy a car that 20k miles ago stickered for 40% – 50% more than what the dealer is asking today.
According to a recent student by Invodo, 74% all of internet traffic in 2017 will be video. In addition, 52% of marketing professionals name video as the type of content with the best ROI. So, implementing a YouTube channel for your dealership into your marketing plan may not be a bad idea. You could use your videos to show new weekly deals, or get more creative by taking a video camera along on a test drive with a client to show their true reaction to some of your vehicles. After you’ve created the videos, display them prominently on your webpage so that they’re easily accessible by everyone.
A trick some men use when negotiating with women is to make them feel guilty simply for negotiating, says Miller, by putting their relationship in the balance. “They use their friendship or their relationship to get women to agree to something they might not otherwise agree to. I call this the empathy trap.” This isn’t exclusively something that men do to women, of course, but because women often put more value on relationships, some negotiators will exploit this.
ZMOT stands for “Zero Moment of Truth”; the critical instant when a customer is ready to pull the trigger and buy. We’re here to make sure that when that moment comes for the customer to buy, it’s from you.
Want a customer to think you don’t care about them and were just interested in making a sale? Don’t follow up. Following up, whether by phone, e-mail, or even snail mail, shows you care that they are satisfied with their purchase — not just taking their money.
It varies. Specialty cars, like an Evo, are enthusiast ONLY cars. They usually know more than the sales people. In fact, I’ve seen on more than one occaision, a sales person get completely schooled by an enthusiast and blow the sale. With that being said, Evos dont’ get test drives. Sorry. It has a 1000km break-in period, and we’re not fucking with that engine. You know what you’re getting with that car, and it is… AWESOME.
Relevate Auto offers a solution called Relevate Signals to give dealerships the ability to identify which of their customers and prospects are visiting competing dealerships and which dealerships they are using for service. Relevate Signals is different from traditional mobile marketing or lead products because Signals leads represent real people who are actively shopping at a dealer lot. Mobile devices are matched to actual people including demographics, contact information, and VIN data.
The problem is exasperated when only the logo tells the difference between a Chevy ad and a Ford one. In fact, its Chevy trucks have advertising (with Kid Rock singing “Born Free”) that’s not that far from Denis Leary narrating the Ford F-150 spots or Sam Elliott doing the same for Dodge Ram trucks.
Your CRM is probably tracking the original source of traffic, such as Google or AutoTrader or others. Unfortunately, sales-based analytics says, we don’t necessarily care where all the traffic’s coming from. We care about the 50 people who bought a car this month. Where did they come from? Knowing that answer radically transforms your marketing efforts. It will also help justify your budget and strategy to managers and bosses.
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Learn about the education and preparation needed to become an car salesperson. Get a quick view of the requirements as well as details about schooling, job duties and training required to find out if this is the career for you.