“I have been surprised at how much spending remains in legacy media,” says Cassino, who tracks automotive marketing expenditures every year. “Even though it’s changing, and even though every year the factories spend more on digital and drag the dealers along with them, it’s clearly an arduous process to get folks to change their ways.”
Short of that, be prepared to get bent over. Having shitty credit means that unless you get an angel investor, you’ll always have shitty credit because the kinds of deals that you’ll be offered, are designed to make you either pay more for less, or default, creating more shitty credit. It’s a vicious cycle.
Car buyers are researching your dealership. If they find your inventory online, they will inevitably end up on your website. Make the user experience unique and capture their attention (and information) right away.
Online marketing is an essential part of your automotive marketing, and the online world is constantly changing. You need to stay up to date, and connect with your customers over multiple modes of communication in order to be effective in the world of car dealer online marketing. “How can I promote my dealership online?” you may ask. We have some automotive marketing ideas to help you out.
While visions of ‘The Homer’ must have crossed Citroen’s mind, the results are actually great, and had the bonus effect of ramping the brand’s social engagement figures through the roof, with over 24,000 different versions of the final car submitted (and an extra 15,000 fans joining up for the ride).
So what do you do? You’ve been in the car business long enough to know that buyers are online-based. Getting them into the dealership starts with smart marketing, focused targeting, and quality incentives. You’re in a time crunch, so it’s a good idea to follow a step-by-step process and focus on the areas that matter.
Look at your marketing budget and the channels you’re using for advertising. For example, did you put a significant portion of your budget toward television commercials during the fall and winter? In spring and summer, your customers are less likely to be sitting inside watching TV, and more likely to be out and about. Consider taking some of your TV dollars and moving them into Facebook advertising or PPC ads.
30. Don’t try to pick apart a used car in hopes the dealership will offer a dramatic discount. The dealership is likely aware of every scratch, ding or dent. Instead, ask the dealership to fix the problems, if possible. Remember, though, that all used cars will have signs of wear. They’re used.
Marketing automation, when used correctly, is an amazing tool. It allows small businesses with limited staff resources to run complex campaigns successfully and manage their time efficiently. Marketing automation also…
You will often see advertised positions for car salesmen, which would seem to indicate that the auto business is booming. This is not necessarily the case. Car dealerships hire many salesmen because they often pay solely on commission. Sell cars, and you make money. Fail to reach a minimum sales quota, and you make nothing. In the latter case, you will also likely be fired.
An overabundance of data may be impacting every industry, but retailers are in the eye of this storm. Consumers of all generations expect an entirely new shopping experience, one of limitless choices, fingertip access to information, convenient and seamless transactions, and transparent pricing. And if these new norms are not delivered, they will find another retailer.
As long as there is competition in the marketplace, a need will remain for sales professionals. While pricing may no longer be a point of negotiation, consumers will are still more likely to buy from someone they like and trust than from someone who rubs them the wrong way. That is where the continued need for sales professionals comes into play!
Greg Smith’s cutting-edge keynotes, consulting and training programs have helped businesses accelerate organizational performance, reduce turnover, increase sales, hire better people and deliver better customer service. As President and Lead Navigator of Chart Your Course International he has implemented professional development programs for thousands of organizations globally. He has authored nine informative books including his latest book Fired Up! Leading Your Organization to Achieve Exceptional Results. He lives in Conyers, Georgia. Sign up for his free Navigator Newsletter by visiting http://www.ChartCourse.com or call (770) 860-9464.
Facebook ads in particular allow precision of consumer targeting that wasn’t possible before. If there’s one important idea you take away from this article and act on right away, make it social advertising.
“This is a real issue in the industry,” says Steven Szakaly, chief economist for the National Automobile Dealers Association. “The attraction to digital marketing is that it is measurable. And there’s no way to measure the success of a radio ad.
Dealers need to evaluate their current marketing process and determine its ability to merchandise each make and model available for sale. The most effective automotive marketing solutions in 2018 will provide dealers the ability to accomplish the following activities easier and faster, using one convenient solution.
Car sales jobs turn over frequently, which means your local are often filled with job postings, according to CarSalesProfessional.com. Before you submit an application or call for an interview, review the job posting and current auto industry trends. Most dealership managers prefer candidates with interpersonal skills, a passion for sales, self-discipline and basic car acumen over a person with great product knowledge and limited sales abilities. The exception would be if you are applying for a job with a luxury or specialty car dealer, which might require candidates to have knowledge of the cars they specialize in. As a general rule, it is easier to teach car knowledge than the right selling attitude and abilities, so go to your interview prepared to demonstrate why you would make an effective salesman. The job posting should note what kind of experience and expertise is required for the position.
As a way to engage and retain dealers at the annual Toyota National Dealer Meeting, Toyota partnered with GPJ to build product awareness and brand affinity through two strategic events – the Welcome Gala and the Carnival. GPJ strategized, designed, fabricated, produced and managed the overall…
If your managers aren’t helping you enough, I strongly suggest taking a automotive sales course through one of the places mentioned earlier. The courses cost less than a commission on a single sale but yet can improve your paychecks ten fold. You should see results immediately. And to answer the other person wondering how long before you can make money — take a class, seriously.
These car salesman tips might not help you become the world greatest car salesman, but they will help you sell more cars. They have come from some of the top car salespeople I have known including myself. You can make a six figure income selling cars for a living if you follow this time-tested car sales advice and guidance. There are thousands of good car salesmen and car saleswomen making a very good living as a successful car salesperson. These sales tips are not necessarily for Chevy, Ford, Toyota or Dodge buyers, but these tips will help you move more vehicles. Whether you sell new, used or Certified cars it doesn’t matter, car buyers are still people and people like to do business with people they like. You can learn how to be a good salesman and even become a great car salesman because there is no such thing as a born car salesperson. If you have more tips for salesmen please add them to the comment box below and I will add them to the list.
“Our industry is in the infancy of enabling the consumer to purchase a vehicle online. Expect automated service contracts and paperwork in 2018 from multiple companies including Dealer Inspire.” Says, Joe Chura, CEO of Dealer Inspire.