Marketing automation, when used correctly, is an amazing tool. It allows small businesses with limited staff resources to run complex campaigns successfully and manage their time efficiently. Marketing automation also…
In the auto industry, the advanced analytical tools and measurement capabilities required to generate deep insights like these are still in the early stages. However, most automakers now recognize the importance of identifying and proving the impact of marketing activities in real time, and they are starting to ramp up investment in this area.
There is no doubt new digital technologies are changing the banking industry. Banks that embrace innovation and adopt new technologies have unprecedented opportunities to change and improve how they provide financial services including offering the ability to:
#1 Cochran, based in Monroeville with 21 dealerships generating $550 million annually, owned two Saturn dealerships and is betting that simplifying car buying will allow it to capitalize on volume sales instead of profit margin from any one car.
The similarity to having many OEMs and suppliers producing virtually the same automobile transmissions is clear. An approach like the aircraft industry’s may lead to potentially more valuable auto partnerships than platform sharing: namely, jointly manufacturing vehicles. This, too, is already happening in isolated cases. The difficulty of eking out profits small cars long ago prompted Toyota and Groupe PSA to share production at a plant in Kolin, in the Czech Republic. Similarly, we have seen rebadging across brands in markets where sales volume is low. For instance, Renault, Nissan, and GM have been cooperating in manufacturing some light commercial vehicles, virtually identical products sold under three different brands.
One of the easiest ways to increase user experience on your site is to leverage a live chat system. Anyone browsing listings on your page is actively looking for a vehicle, so the best way to harness that potential lead is to message them directly. When a user visits any page on a website, there’s a small banner at the bottom of the screen that opens up into a chat, where they can ask anything that they need assistance with, and you’ll get an immediate notification. Once you’ve assisted them, you can use the live chat to bring them into the dealership by offering a free test drive of the vehicle they’re interested in.
Preparing the sales presentation to address and overcome potential objections can speed up any deal. If something catches you off-guard, you might need to take some time to think up a solution. In a past Inc. article published here, sales expert Tom Searcy calls this having a “landmine map.” By having an outline of anticipated problems and a thoughtful analysis of the risks, you can reduce the resistance.
You don’t follow-up with your customers and start making excuses for why someone won’t buy a car from you. Everything is “Whoa-Me.” There’s no traffic coming in the store, it’s raining, it’s hot, it’s too cold outside. We don’t have any cars, get my point yet?
SEO is not something you just throw onto someone’s plate. It’s a highly-specific service that requires customization, constant updates, and extreme care. And that’s exactly what you’ll get from Wikimotive.
Changing Technologies and Key Demographics. Consumers today are more connected and connected cars will ultimately appeal to a wide variety of demographics. However, a wide range of studies show that demand skews towards younger demographics. A report by automotive research company, SBD provides evidence that these connected systems are important to younger, more digitally oriented consumers and will likely impact their next vehicle brand purchase decision. Cars play a key role in supporting Millennials’ need to stay connected, and in a study by Autotrader.com, 72% of younger millennials indicated that a car is important to their social life. Style and features, especially technology, are critically important to them. For example, more than 70% of younger millennials cite technology and infotainment features as “must-haves” when purchasing a car.
Expect to see automotive marketing solutions introduce new functionalities that improve both performance and productivity while also reducing costs. Today’s marketing stack must leverage intelligent automation processes. This is how dealers will connect with more buyers easier than ever.
Car dealers are brilliant salespeople. They just have a very specific formula, and many are unwilling to take risks. But the truth is that the marketing world is changing, and no risk means no great reward, either. Car dealers have to step up and let their marketing staff come to them with ideas that could be the next big thing. Connecting to customers, especially millenials, is getting harder. So take some marketing leaps of faith. Let people see that you’re the car dealer for them because you’re willing to try new things.
Online marketing is an essential part of your automotive marketing, and the online world is constantly changing. You need to stay up to date, and connect with your customers over multiple modes of communication in order to be effective in the world of car dealer online marketing. “How can I promote my dealership online?” you may ask. We have some automotive marketing ideas to help you out.
Adam Heitzman is a co-founder and managing partner at HigherVisibility, a nationally recognized SEO firm. A former executive in the financial services industry, Heitzman now uses his 10-plus years of marketing experience to help clients across the country achieve real results.
2017 car sales numbers may be strong so far in many markets around the US, but that doesn’t mean it’s hard to find an auto dealer struggling to attract a consistent stream of leads. For some, their customer generation problem stems from one source: a lack of fresh, unique, impactful car dealership advertising ideas.
The code is, if the guy is traveling 2 hours OUT OF HIS WAY to come see you, he’s a done deal. He’s shopped the local guy and still thinks he’s not getting a square offer. The dealership is going to beat whatever the local guy offers by a couple hundred bucks, just as a big “fuck you, I stole what should have been your customer” to your local. The biggest question is, what is your time worth? Are you willing to travel that far just for the win, or are you seeing some significant savings? I ask because you can do a lot of it over the internet and save yourself the drive. Get an offer from the one 2 hours away, shop it against the local, and get the deal. Internet guys have one move, and that’s to give it away. They’re dealing with nothing but price shoppers, and if you’re not a local, they know that in order to get you, they’re going to have to give up serious money. Most wont. Some will.