No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept, but its integral role and realization of the range of potential inputs are realities now more widely embraced than ever before, even compared to a few years ago.
If you’re perceptive and have decent instincts, don’t be afraid to skip the qualification process. In our case, we parked a relatively expensive vehicle in front of a row of 135is, so any salesperson could safely assume we had the means and the interest. (In fact, the car you drive onto a lot probably says more about your means than any of the answers you provide to qualifying questions.)
This can be a tough pill to swallow, especially for people-pleasers, but keep it real with customers. If you’re going to need an extra 30 minutes to get their car ready, don’t tell them it’s only going to be 15 minutes. When you overpromise and under-deliver, customers will begin to doubt your trustworthiness.
Monday came and Honda created several Vine videos showing dealership sales people in khaki pants and blue shirts filming whimsical videos at Honda dealership. They responded in the following way with people in need of a new car.
Interacting with your community can be rewarding on so many levels. Whether you’re partnering up with a non-competing local business that serves a similar demographic, supporting a local charity, or advertising at a town holiday parade, your community offers limitless opportunities for you to expand awareness of your brand while doing something that makes you feel good.
• Make all necessary details available online. The models you sell, the prices, the features, the necessary documents, the perks – everything. Whatever info they could receive by walking into your showroom, must be made available for the customer to access from the comfort of their homes.
– Monthly Reporting – Each month, Wikimotive staff meets with your team in order to review the work we’ve done and report on results. This allows you to ask questions, receive insight into SEO, and provide us with information that can better help us do our best to get the best results possible. Our goal is to ensure you understand how our work translates into results for your dealership that are tangible.
Most dealerships make 1.5% over invoice in profit. That’s usually $1250 for a new car, of which the sales person gets 25%. On a used car though, if they make $3000, it makes a difference. Most used cars are priced to profit by $1000 to $3500, depending on the market.
Not only does DX3 offer top of the line digital dealer services, but we also have years of experience creating traditional marketing campaigns. We build full advertising campaigns from the ground up to ensure your message is heard loud and clear.
So many people email me with questions about being a car salesperson on a regular basis. So I thought it was time to share one of my personal experiences. That experience being, my first day Read more…
This probably depends on your credit. If you have good credit and can get a low rate, or if they are running a 0% financing deal, and you’ll be able to pay off the loan before APR kicks in, then financing is a good option. If you have no/bad credit, you could get stuck with a really high rate, which means you’ll be paying a lot more than you really should. Here’s a little math for you to do to decide how much you can finance.
Around the world, there were about 806 million cars and light trucks on the road in 2007, consuming over 980 billion litres (980,000,000 m3) of gasoline and diesel fuel yearly. The automobile is a primary mode of transportation for many developed economies. The Detroit branch of Boston Consulting Group predicts that, by 2014, one-third of world demand will be in the four BRIC markets (Brazil, Russia, India and China). Meanwhile, in the developed countries, the automotive industry has slowed down. It is also expected that this trend will continue, especially as the younger generations of people (in highly urbanized countries) no longer want to own a car anymore, and prefer other modes of transport. Other potentially powerful automotive markets are Iran and Indonesia. Emerging auto markets already buy more cars than established markets. According to a J.D. Power study, emerging markets accounted for 51 percent of the global light-vehicle sales in 2010. The study, performed in 2010 expected this trend to accelerate. However, more recent reports (2012) confirmed the opposite; namely that the automotive industry was slowing down even in BRIC countries. In the United States, vehicle sales peaked in 2000, at 17.8 million units.
If you like the car, consider having it inspected by a mechanic before you buy it. If you don’t have a mechanic, Google and Yelp are good places to read local shops’ reviews. A pre-purchase inspection costs about $100 and can alert you to problems you may not find yourself. It’s a smart investment.
Yes, but you’re better off waiting until closer to the end of your lease – say 6 months left. They usually have early buyouts for those. Your name will be on a list when it close to that time, and holy moose-fuck will they badger you. I do not envy your mailbox.
Our connected lives have been based on the goal of providing us with more time. Our vehicles will be able to do this as well. Cars have been able to parallel park for years. Soon our cars will be smart enough to enable “predictive parking modes” and find available parking spots. Vehicles can already park themselves in autonomous mode and pick you up when ready.
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Now when we look closer to home, at the Australian industry – The Interactive Advertising Bureau (IAB) of Australia released it’s ‘Online Advertising Expenditure Report‘ highlighting that the automotive industry has an 18.5% share of online advertising to be spending much more than the second-placed finance category with a 11.6% share. It’s a positive sign for the industry but unfortunately the digital advertising spend by dealers represents just 0.4%. That’s one mighty difference in digital advertising spend between the manufacturers and dealers.
We like to think about it as a sales funnel. Your sales rep has a number of calls to make, a number of emails to send, a number of appointments to book and ultimately a number of sales that are generated from those activities.