Buying a used car can be a tricky process to navigate because no two cars are the same. Each car has a unique history which can either work in your favor or become your biggest nightmare. In addition to the steps required to get a good deal on a new car, when buying a used vehicle there are additional steps you must be aware of.
Keep in control of the discussion and always be willing to walk away. If you do, you’re more likely to come out with better results. Let the salesperson control the flow, and you’re bound to be chewing bubble gum on the way home in your new car.
Jeremy Anspach is the CEO of PureCars, a digital advertising platform designed exclusively for the automotive industry. Armed with the industry’s most extensive data library, Jeremy founded PureCars in 2007. A Detroit native and renowned industry speaker, his drive and passion has led PureCars to become one of only seven automotive Google Premier SMB Partners, powering digital for over 3,000 dealers across the country.
While the policy support has been strong, the results have been mixed; in 2015 China sold around 207,000 NEVs, well short of its 500,000 goal. While this number more than doubled to 507,000 in 2016, at this rate it seems unlikely that the country will meet its ambitious 7m annual sales target by 2025. However, the government is keen to step up the pace. New regulations, issued on September 28th, require carmakers to gather credits for NEV sales that are equivalent to 10% of their sales volumes by 2019 and 12% by 2020. The rules apply to all carmakers that produce or import more than 30,000 vehicles a year for the Chinese market.
If you ever watched Will Ferrell on Saturday Night Live before he became iconic movie characters such as Frank “The Tank” from Old School or Ricky Bobby from Taladega Nights, you’ll recall he was normal dad Ted sharing his day at work with his family at the dinner table.
Organic click-through rates are important. Highly relevant landing pages with content that solves the user’s problems are literally what Google recommends and what they want to see when crawling your website. Your content must match the user’s intent!
Boy, this is a boring suggestion, isn’t it? You’re probably reading this article because you’re looking for some badass Kung Fu moves to instantly incapacitate any salesman you meet. But boring or not, establishing good credit is the best thing you can do to strengthen your bargaining position.
Does anyone have suggestions for gaining applicants among the service department?I’ve tried it all from yard-signs to calling the schools and asking for people right out of training but am still having a hard time?Any input or ideas would be appreciated.Continue
A lot of it is just the technology in the car. All Aluminum chassis. Adaptive seating and steering. Visual interfaces. All digital dash with no analog anything. Airbags for your knees. Adaptive cabin lighting. Airconditioned seats. Stuff that only Homer Simpson would think of.
The “Campaigns” function analyzes all of that diverse content to see what is working best, so you’ll know more than just which tools are bringing traffic, such as Facebook, email, etc. You will actually find out which campaigns are working best. You can find out if that “Trade-In” campaign worked across all channels, if the “Year-End Clearance” campaign is showing success or if the “Buy 3 Tires Get One Free” campaign is gaining momentum.
I don’t know about playing them against each other, but if there are two, tell them you’re shopping against one another up front. Just say “X offered me this on this vehicle, can you match it?” See, at Mitsu, I could go into dealer inventory, see what the OTHER dealerships had, and compare. If you wanted that specific color / package combo, and HADN’T contacted the other store, I’d try and work a dealer trade with them and make the deal at mine. If it was not the exact same match, I’d work within reason. So yeah, it doesn’t hurt to be up front. Once you announce your intentions, it sets the tone for the negotiations, and then YOU’RE in control.
Bay Ridge Cars of Brooklyn, N.Y., centralizes its analytics and manages its entire website from one platform. Its website uses design cues that its customers recognize from shopping the internet — a unique feature in the automotive industry — with DealerFire from DealerSocket.
You just started as the new GM of a pre-owned dealership with three locations. The owners understand that car sales, at the end of the day, is a face-to-face business. They’ve hand-picked their sales teams and provide regular training sessions throughout the year. But there’s one problem: they’re not getting enough traffic to the dealership.