Dealers will also realize the importance of relevancy as a cornerstone of their marketing strategy. Here is several items dealer must focus on in 2018 to gain a competitive edge as consumer search behavior, expectations, and search engine technology changes.
The Meet and Greet might sound simple enough, but it is much more complex than you would believe. Within the first thirty seconds of meeting you, your customer will form an opinion of you in their minds.
Republic is clearly a leader in first-stage channel restructuring, forcing cost reduction through aggressive rationalization and consolidation. Automotive industry observers for the most part view Republic as a leviathan, swallowing up auto dealers at will. For the first three quarters of 1998, Republic reported revenue of $12.7 billion, up 72 percent from $7.4 billion during the first three quarters of 1997. Its income from continuing operations for the same period totaled $384.2 million, up 68 percent from 1997. Automotive operations, which include National Car Rental, Alamo Rent-A-Car and CarTemps USA, account for about 92 percent of revenue and 78 percent of operating income; solid waste services contribute the rest.
Because guards are often seen within arm’s reach of a celebrity, some think they must be having the same experiences. Not so. “A big misconception is that we’re living the same life as celebrities do,” Kalaydjian says. “Yes, we’re on a private jet sometimes, but we’re not enjoying the amenities. We might live in their house, but we’re not enjoying their pool. You stay to yourself, make your rounds.” Guards that get wrapped up in a fast-paced lifestyle don’t tend to last long, he says.
The “follow the car” axis will take manufacturers more actively into the second and third transactions in a vehicle’s lifetime. Used-car certification programs are a “follow the car” concept increasing in popularity today as a means of supporting initial sale prices.
For protection specialists who take on celebrity clients, news and gossip site TMZ.com can prove to be a valuable resource. “I love TMZ,” Moyer says. “It’s a treasure trove for me to see who has problems with bodyguards or who got arrested.” Such news is great for client leads. Moyer also thinks the site’s highly organized squad of photographers can be a good training scenario for protection drills. “You can look at paparazzi as a threat, even though they’re not, and think about how you’d navigate it.” Plus, having cameras at a location before a celebrity shows up can sometimes highlight information leaks in their operation: If photographers have advance notice, Moyer says, then security needs to be tightened up.
But now, as the days are getting longer and you’re able to leave the house without seven layers, it feels like things will be looking up. If you want to capitalize on the heavier demand in the coming months, though, you’ll need to get your dealership marketing strategies organized and on point.
Amid this tightening of demand, local automakers have seen more successful growth in recent years: SAIC motor sold 4.9m cars in 2016, clinching the title as China’s largest carmaker by sales that year, followed by FAW Group (3.1m car sales) and Dongfeng Motor (3m car sales), although these numbers generally also include sales from their JV partnerships. Great Wall Motors, China’s largest local manufacturer of SUVs and pickup trucks and headquartered in Hebei province, also sold 1.1m vehicles in 2016.
Used cars are tricky, because of the market. High prices for gas means SUV’s are the best deals. Bad weather or living up north means rear wheel drive cars are the best deals. Trucks and convertibles sell poorly in the winter. Cars without sunroofs sell poorly in the summer. Know what you’re looking for, and use Craigslist / AutoTempest to shop around. HIT THE DEALER WEBSITE – IT IS ALWAYS CHEAPER THAN THE PRICE ON THE LOT.
If, indeed, you are suited to the career of car salesman and become a top performer at a dealership, you can earn more than $100,000 per year and receive a no-cost ‘demo’ car to drive. Additionally, most dealerships provide their employees with excellent benefit plans.
Folsom promises listeners a “deal as sweet as ‘nanner pudding,” and his TV spots show him offering pans of banana pudding out of a pickup. He tells listeners in his ads that his service technicians are instructed to fix every car “like it belongs to their momma.”
What the infographic does well is give fans a desire to become more engaged fans. The whole idea of making it a bit competitive is to show how fans can be more engaged with BMW by liking more BMW fan pages and showing how engaged a person is with BMW content on Facebook. More engagement equals higher scores.
“Customers are tired of the high-pressure, low-satisfaction sales model,” the company’s president, Steven R. Berrard, said. “They want a simple, less time-consuming sales process. They want paperwork that’s easy to understand. They want service that’s done right the first time. They want a dealer who will stand behind the product, no matter where they travel.”
People don’t want to be pandered to anymore. They want to be spoken to like an investor — because frankly, that’s exactly what buying a car is: an investment! This is especially important in the digital age, as many consumers do their research online. If they’ve never set foot in your store, but discovered you on social media or search engine, you want your online presence to be a reflection of your amazing inventory and customer service.
The automotive industry has had its fair share of ups and downs in the latter half of the century. Shifting consumer priorities, environmental considerations, fluctuating markets and other transformations have spawned an existential awakening in the industry. In the midst of all this, the ongoing (and inevitable) shift towards digital platforms and devices created a whole new set of challenges and opportunities for automotive marketers.
Don’t try to be on every social media site online. Instead, focus on distributing quality content on a few of the most popular sites, such as Twitter and Facebook. If your social media pages are stagnant, visitors will think your auto business is lazy or doesn’t care about its customers. An automated marketing solution can help you keep your pages current, without you having to manually update it all the time. Create posts and tweets in advance and schedule them to post over time so you are consistently promoting yourself as a reliable car dealer online.
If you’re ready to optimize your strategy, check out our automotive focused webinar happening on May 24th. Our industry experts will walk you through how automotive marketing has changed over the last few years, including how machine learning is powering dynamic automotive campaigns for optimized performance and better results. Webinar attendees will have the exclusive opportunity to test drive a demo tailored to the automotive industry, so you won’t want to miss it!
Now that your price negotiating is complete, it is time finalize the transaction. You should never pay cash because if something goes wrong you may have trouble getting your money back. Besides, carrying around large sums of cash is dangerous. You should pay with a credit card if possible or a check of some type (personal, official check, etc.). With a credit card or check you have a paper trail and some recourse available if something goes wrong.
Don’t forget that it is important to understand you customer before you build your sales strategy. One place to start is by reviewing your customer’s annual report. Here’s a quick 20 minute guide on how to read an annual report for sales insights I found yesterday by Executive Conversation http://www.conversation.com/ideas-and-insights/post/how-to-read-an-annual-report-in-20-minutes/
Set up alerts for new reviews about your business so that you can quickly review them when they are posted. Negative reviews can build up quickly to affect your reputation and if you don’t show an effort to resolve the issue, you’ll lose customers.
Increase New, Returning & Long-Term Sales: The bottom line is always our #1 priority for auto clients. Along with the immediate sales impact, we work on attracting returning customers and stimulating viral sharing. We want you to notice the effects well after a show or event is finished.
An added bonus of using a personalised app is that you can use your own images and colour schemes from your website and Facebook page and tailor the app to suit your needs without having to write any code. The app can also be submitted to Android and the iOS store simply and easily using an online form rather than struggling to submit to the stores themselves, making for a much quicker, painless process.