According to McKinsey&Company’s ‘Innovating Automotive Retail ‘ report, more than one-third of customers would consider buying a car online. Now, are you sure whether you’re encouraging this trend for your own customers?
iAuto Marketing specializes in setting up and programming your Customer Relationship Management (CRM) systems to track all your walk-in, phone and Internet customers through the complete sales funnel and owner life-cycle. They allow for advanced customer segmentation and marketing and track your sales activities by employee to make your team more effective at attracting customers and managing relationships. iAuto Marketing will utilize your existing customer data base to market current themes, specials and promotions.
Jump up ^ “Global Automotive Outlook for 2011 Appears Positive as Mature Auto Markets Recover, Emerging Markets Continue to Expand”. J.D. Power and Associates. 15 February 2011. Retrieved 7 August 2011.
I am a 19 years of age and have been offered a trial shift in a car dealership, I have been in sales for the last year and a half within telecommunications, selling phones. The obvious outlier is the fact that selling cars is completely different. I’d like to think I have a good sales technique and a natural thirst for it, however when it comes to car sales I’m a little jubious as I feel my young age might reflect in a different manner? To elaborate I mean simply that the older generation may feel they wouldn’t want to buy a car off me because I’m young. Anything you could suggest or advise me? However I am a strong believer in if you can sell in the correct way with formality and confidence, age should not be a factor. Please let me know what you think, email is as follows:
Also, look for the conglomeration of rural and exurban dealerships to gain steam, as those are the dealerships that will serve the future of retail. Don’t be surprised if these conglomerates start doing away with commission-based compensation.On the marketing front, machine learning will continue to get smarter.
Negotiate a price that is 5-15% less than what the dealer is asking for. It’s not that hard. Lookup “negotiate price used car” on google and read up. When you’re done negotiating, tell them to print/fax the final offer you agree on and then take the car to a dealer specializing in that make, or a specialty auto shop, and have them do a ‘pre-purchase inspection’ ($100-200). You will need to sort this out with the shop a day ahead (or two). Let the dealer know ahead of time that you will be doing this. It’s okay and expected. The shop doing the inspection will tell you if there are any serious problems. If so, abandon the sale or negotiate lower.
Of course, not all CIOs are ready for these changes. Just as high school has a lot of false positives—genius nerds who turn out to be merely nearsighted—so there are many CIOs who aren’t good role models for transformation.
All of these car dealership marketing ideas are more effective alternatives to outbound marketing like TV spots. If your marketing budget is too thin to start putting these ideas in action, consider downloading our Energy Efficiency Checklist below to see where you could be overspending on energy right now.
Back in the day, dealers used to hold all the power. Consumers couldn’t access information about financing, trade-in appraisals and inventory unless they visited the dealership and inquired about it. In the year 2016, however, this is certainly not the case.
No matter where you buy, you have to perform your due diligence. We’ve seen certified pre-owned luxury cars that have been previously wrecked or have other problems. A totaled car was sold as “certified” by a Mercedes-Benz dealer. The dealers like to advertise things like 175 point inspections but in reality these don’t mean much and they really don’t do much to recondition the cars other than normal detailing. Please do the proper background check on any used car and get an AutoCheck report.
Every car we sell used or new, is cleaned for delivery. At our dealership, this means a hand wash, vacuuming, sticker removal, window cleaning, spot cleaning the interior as needed, and a quick spray wax. The BEST thing you can do after buying a car, is give the dealer a few hours to get it prepped.
Many people grasp info better when it’s presented visually. If you have some information for buyers you’d like to present on your website, try putting into an infographic. These are also great to share on social media. For example:
well im 23 and have been selling cars for the past 3 years and proud to say ive been very successful making over a 100k each year. I love this business and still learn something new every day. Just thought id share a tip or two for anyone just starting out. The key to my success is pretty simple 1. Be aggressive take every up possible your income reflects it. 2. Never stop learning no matter how good you think you are or how well your doing theres always room for improvement. 3. Most importantly selling a car requires a couple critical steps most importantly BE YOURSELF, SELL YOURSELF, MAKE A FRIEND,DO A GREAT WALK AROUND and remember they buy the car because they feel you did a good job demonstrating the features and benefits of the car and BECAUSE THEY LIKE,TRUST,AND RESPECT YOU!!!!! plain and simple if they like you and the car they will pay more than they were planning on and closing them on payments become a lot easier. don’t forget about your first day remind yourself of it everyday remember how nervous you were going for your interview well that’s how the customer feels coming into a dealership and being swooped on as if they are prey, your job is to try to break through that guard and make them feel comfortable with you. and although you may have sold 300 cars this year don’t forget its a big deal to them whether its a 1999 honda civic or 2013 KIA optima(and yes i work for KIA lol) don’t treat it as just another sale, sell it as if you were going to look at your car and you’ll be very successful.
The first way to tackle this issue is to create a website full of engaging content for any potential customers to enjoy. Adding detailed listings of each vehicle you have for sale is crucial. Vehicle listings should aim to answer any questions your customers may have about their potential purchase, for example, how big is the boot? Does the car have 4WD? Is it a manual or automatic? Adding high-quality images from multiple angles are essential to lure potential customers to your garage forecourt.
The team at CBC leveraged what most would see as disadvantages for the dealership and turned them into real reasons to shop at Marc Motors Nissan. With an aging facility in a town not known for its affluence, we positioned the dealership as the “Low Overhead” dealer. This message promoted that although Marc Motors was off the beaten path and since they weren’t paying rent for a gleaming new dealership, they were able to pass the savings onto their customers. CBC was able to give Marc Motors a voice by concentrating on this consistent radio message that hit his core demographic relentlessly.
Winter is notoriously challenging when it comes to auto dealership sales, with January typically being the slowest month of the year for U.S. auto sales. January 2017 was no different than past years, with the top three companies in U.S. sales—General Motors, Toyota, and Ford —all reporting declines.
… Berry (1993, p. 1) stresses that “trust is the basis for loy- alty.” In automobile marketing, Saturn stresses “partner- ships in which everyone shared risks and rewards,” which emphasizes “win-win role playing games stressing mutual trust” (Advertising Age 1992, p. 13), and …
Run an incentive to get people into your showroom. Enter anybody that comes in for a test drive into a competition. Offer something such as a vacation or car accessories as a prize. Advertise your offer through your website, social media pages and traditional marketing activities. Make sure you have adequate staff available to take customers out while you’re running any such competition.
In short order, GM became a collection of acquisitions and the name, General Motors, demonstrated it. It had Buick, purchased Oldsmobile later that year and Cadillac followed the next year. There were other acquisitions lost to history, including Elmore and Oakland, but the standard was set. GM would be a house of brands rather than a branded house.
Greet customers right away. As soon as customers arrive at the dealership, be there to greet them with a “Hello” or “Hi there.” You can then introduce yourself and ask the customer how they are doing. You may say, “Good morning! Welcome to Woodland Motors. My name is Sara, and you are?”
Most dealerships won’t finance anything less than $5000. I’ve done deals where someone came in with $12,000 on a used car, but I had a newer one on the lot with a 10 year warranty. They pocketed some of the money, put about 10 grand down on the car, and drove away with a brand new car and a $50 a month payment.
We finished 2017 with a total of 17,230,436 units sold, down 1.8% from 2016’s results. Dealers will find it difficult to achieve the same levels of success without paying attention to the changes facing the industry this year.
2016 is going to be about personalizing our content, targeting the right people with our messages, diversifying our content, measuring based on sales and improving our processes and accountability. If you’re a manager or a marketer, these are important trends for you.
1. Every car buyer is different. No matter who you are trying to sell they all have different backgrounds, budgets, wants, needs and desires. No two car deals are exactly the same and if you think they are you are going to lose sales. Everyone has different reasons for buying a car, whether it’s a new or used car it’s always about much more than dollars and cents.
But don’t think of us as just another set of automotive marketing consultants. We put our team to work on campaigns immediately, with little to no time wasted on your end. This is what separates us from our competition. We still spend time educating clients on best practices, but we don’t expect you to do the heavy lifting.
Unlike a typical automotive marketing company that focuses on building brand recognition over a long period of time, we specialize in high-impact automotive marketing promotions that are proven to dramatically increase sales and profit in a very short amount of time. Think of it as a car marketing “blitz” that many automotive marketing companies cannot provide.
Car buyers are researching your dealership. If they find your inventory online, they will inevitably end up on your website. Make the user experience unique and capture their attention (and information) right away.
18. When you’re car shopping with iffy credit and you want the dealership to arrange the loan, go there while banks are open. Since the dealership will be trying to find a lender to write the loan, you’ll greatly increase your chances of getting approved for a car during “bankers’ hours.”
Try asking more directed questions like “Are you looking for a sedan or SUV today?” or “what type of vehicle can I help you find today?” Customers may still be disinterested in your help, but you have a lot better chance of keeping their attention and it will be much less awkward if you follow them around the showroom. This also allows customers to share their thoughts on the type of car they are looking for and allows you to match the needs of your customer with one of your vehicles.