Most vehicle manufacturers offer a variety of “soft offer” services to complement their products –financing, insurance, extended service contracts and the like — in a standard package rather than crafting high-value bundles tailored to specific consumer purchase/ownership segments.
Search Engine Marketing is one of the most valuable advertising options available. Where SEO can take a lot of work and not be guaranteed, SEM and specifically Google Adwords can guarantee you a position within the search results, it’s just going to cost you. But with the right strategy you can minimise the cost you pay per click and provide a better return on your advertisement. A real benefit of search engine advertising is that you can manage your budget daily, access reports to evaluate its success and produce real-time advertising.
Anyway, this dealership publically bragged about this “satisfaction guarenteed” policy, and I asked about it numerous times before I bought the car (verbal, and email) as I was uneasy about buying a used car due to these exact reasons. Each time (besides the first issue) I called or dropped the car off, everyone was cold towards me. The sales rep, the sales manager, service manager, even the receptionist.
If there is only a single person, try and get to know as much as you can about them. Get them talking for once on a roll, a customer will lay out everything for you that you need to close a deal with them.
Starbucks has done an excellent job of storytelling on social. Coffee is more than just a caffeinated experience; it is about time with friends, relaxing, and indulgence. And the automotive industry can do the same. The company Purple featured a great blog, “How Storytelling is Shaping the Automotive Industry,” which showcases 7 examples of excellent storytelling campaigns by auto brands.
You know the ads. “Come on down for our big end-of-the-year close-out!” the announcer yells. “HUGE savings on every model! These cars have GOT TO GO!!!” Before I got into sales I used to laugh at these ads. I thought Big Sales were for suckers. I thought I was so smart I could walk into any dealership at any time and get as a deal, or better, than the ones being advertised during the “Big Sale.”
You probably got into sales because you’re a people person, and you love engaging in a good conversation. Top salespeople don’t just talk, though — they listen. And they listen even more than they speak. If you throw the ball into your customer’s court and actively listen to what they’re telling you, there’s a greater chance you’ll have a better understanding of what they want and need.
The most prominent new automotive industry entrepreneur in the United States is H. Wayne Huizenga, chairman of Republic Industries. Mr. Huizenga has a proven track record as an innovator who has revolutionized the waste disposal and video rental industries. Republic owns the nation’s largest group of franchised automotive dealerships, operates the AutoNation USA used-vehicle megastore chain and owns and operates several car rental businesses. Republic is currently on an extraordinary acquisition campaign for new-car business dealerships. Even though Republic has almost single-handedly doubled the market price for dealerships, it does not appear to be slowing down.
Pricing is an important consideration in most customer’s decision making process. Consumers will also search for reviews and deals on a certain model that catches their eye. If your brand isn’t appearing on these searches, a user may get it into their heads that they can’t afford your car, even if that isn’t the case.
Now, assuming you DO have a website, social media pages and an digital advertising budget, you might be sitting there and asking yourself “Am I doing this right?” or “Is my online presence effective?”
This is what we call a “dollar car”. To the dealership, it’s not worth a trade in. They’ll offer you $500 as a gift. Don’t take it. They’re going to have to invest AT LEAST $1000 to recondition it, and if they can’t put it out on their lot, it’ll go to auction. They’ll lose money on it, so they won’t want it.
This fondness of photographing their vehicles comes with a love of customizing them. Luxuries like custom number plates, rims, and elaborate paint jobs are increasingly popular ways for Insta-fans to put their personal stamps on their new rides.
Winter is notoriously challenging when it comes to auto dealership sales, with January typically being the slowest month of the year for U.S. auto sales. January 2017 was no different than past years, with the top three companies in U.S. sales—General Motors, Toyota, and Ford —all reporting declines.
As automotive sales descend from their record highs, marketers must find new ways to grow or at least maintain sales volume and margins. To succeed, automotive marketers need to adopt a more holistic approach to brand marketing and incentives. They should also consider embracing new digital tools and innovations that can improve coordination across functions and boost overall marketing efficiency. This transformation will not be easy; however, companies that pull it off will likely have a significant advantage in an increasingly competitive marketplace..
Get your business on e-mapping services such as Yahoo! Maps, Bing Maps and Google Maps. Once you’ve done so, your company will come up when people search for car dealers in your area. Be sure to create a website and social media pages for your dealership and update your inventory daily. Make videos of the cars you’re selling to post on your website and social media platforms. You can also embed these films in emails you send to prospective customers.
Renault and Nissan Motors have an alliance (Renault-Nissan Alliance) involving two global companies linked by cross-shareholding, with Renault holding 43.4% of Nissan shares, and Nissan holding 15% of (non-voting) Renault shares.
Dealerships are increasingly adopting marketing automation tools to automate and personalize communications with new prospects. So for example, if a website visitor fills out an online form expressing interest in a certain vehicle, an automated email can be triggered with information about that vehicle and an alert can also be sent to the sales team for follow-up. Dealers using marketing automation are 2x more likely to see higher marketing ROI than dealers who do not use marketing automation.