– Pictures are great visual aids, but won’t be enough to capture your audience’s interest. You want online video. Video consumption is skyrocketing and will be a great asset in your ability to positively influence potential car buyers.
“I have been surprised at how much spending remains in legacy media,” says Cassino, who tracks automotive marketing expenditures every year. “Even though it’s changing, and even though every year the factories spend more on digital and drag the dealers along with them, it’s clearly an arduous process to get folks to change their ways.”
“My boss said NO!” I’m sure you’ve been told no by your boss before, but now you can finally make some money turning those no’s into car deals. Closing sales is fun and can be easy with this profitable sales closing technique. Sales closing technique when the boss says no.
3. Don’t be afraid to listen to dealership suggestions. I’m not talking about bait and switch, but salespeople offering really good alternatives. When I sold cars, it was common for people to come looking for a particular model because of its low sticker price, but then drive out with a nicer car at the same or a lower price, thanks to the special programs and incentives that they didn’t know existed.
You know the ads. “Come on down for our big end-of-the-year close-out!” the announcer yells. “HUGE savings on every model! These cars have GOT TO GO!!!” Before I got into sales I used to laugh at these ads. I thought Big Sales were for suckers. I thought I was so smart I could walk into any dealership at any time and get as good a deal, or better, than the ones being advertised during the “Big Sale.”
8. Make sure you really like the car you’re buying and that it really meets your needs. It sounds so obvious, but go check how many one- and two-year-old used cars sit on car lots. Most of them are trade-ins from people who just bought the wrong car. Take your time and make the right choice.
Get your marketing managers, back-end developers, writers, and a few salespeople into a room. Pinpoint the problems in the marketing strategy and what needs to change. Host two or three meetings with your team to find solutions and assign tasks with a deadline in place.
Basically customers want transparency and our industry is still having a real hard time with this. However, there are a few good examples out there and Marcus is sure to sprinkle those real life examples into this talk.
In a time when people are getting more and more turned off by the pushy-salesman tactics of many car dealerships, what better way to attract customers than by declaring, in the most obvious way possible, that your business is different. Prime Auto Group did this by literally turning their ads upside down. On across freeways and all the way to their website, they’re advertising that Prime isn’t like other dealerships. At Prime, you can forget everything you normally expect from a traditional dealership sales process. Clever, simple, and so much more powerful than just saying “we’re different,” this is a dealership marketing idea that blows the standard boring billboard out of the water.
If a customer is just browsing, the car salesperson remains prepared to answer questions on any of the vehicles. Additionally, a consumer may ask to test drive a car. In that case, the salesperson rides with them to ensure that the test run goes smoothly. Once a consumer is interested in a car, the negotiations begin between the car salesperson and the client. The car salesperson looks to arrange a deal that is profitable for the dealership and satisfactory for the customer.
Six out of 10 car shoppers enter the market unsure of which car to buy. Stacy began her car-buying journey by focusing on family-friendliness and safety. which led her to consider several brands and models.
Oftentimes, it seems to hold true that people don’t know what they need until you tell them they need it — and that’s where social media comes in. If someone is scrolling through their timeline and a post pops up about a sale on a line of used cars, someone might remember that their son is about to turn 16 and needs a car, for example. Using social media accounts is a great way to let followers know about sales or new vehicles for sale, and it’s all free. Along with posting on the dealership account, encourage sales agents to post on their personal Facebook and Twitter accounts for their friends and family to see.