Dealerships have been on the front lines of consumer reviews for a long time now. That’s no surprise when you consider that “67 percent of consumers used a review site when selecting a dealer,” according to Digital Air Strike’s Fall 2012 Automotive Social Media and Reputation Trend Study from November 2012.
This allows auto marketers to hyper-focus their outreach in an optimized market, and target the best shoppers for their brand or cars. It’s like pouring water into a test tube from a bucket versus a pipette—the more concentrated the funnel, the better the results.
Cars.com is the place to search for your next car, truck or SUV with over 2.8 million used car listings. Compare used vehicles, locate certified pre-owned cars, quotes from used car dealers and private sellers. You can also sell your car fast at Cars.com. Place your online ad to reach millions of car buyers.
Facebook ads in particular allow precision of consumer targeting that wasn’t possible before. If there’s one important idea you take away from this article and act on right away, make it social advertising.
Cons: Owners are douchebags who social climb by brand. C Classes are fucking glorified taxis. WAAAAAAY overpriced. Terrible warranty. Maintenance on everything is ridiculously expensive. Other MB owners assume you’re part of some elite club. More marketing than substance.
99 of 100 automotive shoppers begin their purchase journey expecting it to be a “hassle” driven in large part by their experience, and that of friends/family, with retailers seeking to control the buying process to the retailer’s objectives.
In the U.S., total automotive marketing spending is about $35 billion per year and climbing, with roughly 10% of automotive sales revenue consumed by marketing expenses. Almost two-thirds of the money is variable marketing spend (i.e., purchase incentives); the rest is fixed marketing spend, which covers traditional advertising and marketing as well as digital channels.
The best strategy any salesperson can employ is to maintain good contact with leads to nurture them to become conversions. This can be difficult unless you are hyper-organized and never forget anything. For the rest of us, I recommend a cloud based customer relationship management tool like SalesOptima.
When it comes to subtlety, Billy Fuccillo is not your man. But he doesn’t need to be. Already famous for his commercials, which everyone watches (if only to unravel the mystery of the blonde woman featured in most commercials), Fuccillo goes in for grand gestures and spontaneous give-aways. Among Fuccillo’s biggest marketing tactics is the ‘Cruise With Huge’ sales event – in which everyone who bought a car during the sales event is invited on a 5-day cruise – which Fuccillo buys out every year. This year, the event was so huge, there are two cruise trips. This dealership marketing strategy’s power lays in its multiple benefits. First, it incentivizes customers to buy or lease during the sales event. Second, it mitigates the cost of the car, because you get a free 5-day cruise thrown in. And third, the cruise serves as a really nice ‘thank you’ to Fuccillo’s customers. You really can’t beat marketing that stretches the whole way through the buying process.
Does your dealership have the capacity to be the #1 store in town? Maybe…maybe not… You can grow your market share, though, and advertising budgets should be based on realistic expectations of how much market share you can gobble up from your competitors.
Additionally, direct mail targeting is more sophisticated than ever. With results and data from over 11,000 automotive marketing events – from both direct mail only campaigns and automotive super sales – we are experts at helping you reach the right customers at the right time.
But after calculating how much it would take to buy similar vehicles at auction –including auction expenses, vehicle transportation costs, and travel and hotel costs for the used-car manager — it makes more sense to put more money in the trade, at least for vehicles that fit the dealership’s needs, he said.
You won’t get the engagement you’re after with sales-oriented messages, so think about a low-entry level message instead. For example, use the content you’re producing to get their attention and generate clicks, and encourage them to opt-in to your offer (e.g. “Download our Ultimate Guide to Family SUVs”).
Imagine how powerful this information is for automotive manufacturers and the marketers that serve them. If automotive marketers can understand every step of the path to car purchase, they are uniquely positioned to market to the potential car buyer throughout the journey. The use of an increasing number of digital marketing tools and techniques are available to reach more potential customers than ever before. The new plethora of data supplied by constantly connected consumers, combined with the extensive reach (hello in-market audiences!) and improved targeting of social media, paid search, and other channels puts automotive marketers in the driver’s seat.
Be it via emails, call centres, SMS, contact page on website, or even a call to the showroom itself – make sure that every channel is available for the customer to approach you with comments, questions, feedback or appointment requests and put auto dealership customer feedback on top priority. Respect the customers’ time and give them the means to contact you at all times with absolutely any queries. No “let me just check with my manager ” unless absolutely necessary. No scripted telephonic conversations. No fake greetings or smiles. This also involves empowering employees with the freedom to take certain decisions which will work in the best interest of the organization.
We can tell you until we’re blue in the face, but you really should hear it from our clients. Negotiating media…media invoice audits…post-buy analysis…The Automotive Marketing Group knows that this is where clients can directly measure our level of service, and we pride ourselves on being the absolute best.
The app also uses forms to capture data, which is incredibly useful for gaining contact details and the vehicle needs of the app users. From this data, you can send push notifications directly to those users to let them know when new vehicles have been added that meet their criteria. Users can then contact you using the in-app messenger centre or from the one-touch call facility to discuss any vehicles they would like more information on.
Ever wonder how you rank with a brand’s “official superfan” on Facebook? Yeah me neither. Regardless, BMW brings its fans the opportunity, through a Facebook data generated personal infographic, to see how superfan they are.
Not only do you start pre-qualifying You start to question the dealerships 12-Step selling procedure, believing you can do it better by cutting corners. (The process, whatever it may be was in place long before you got there.)
Living in our very digital age, it’s become more important than ever before to have a strong online presence. In order to compete in the automotive industry, your website, social media profiles and advertising have to be top-notch.
That’s where we enter. At The Automotive Marketing Group, we’re focused on growing your market share. There’s only one way to do it. You have to take it from someone. Will it be trucks? Hispanic business? Used cars? Conquest? Which segments are most-profitable and which are you most likely to increase quickly? Who is your most vulnerable competitor? The Automotive Marketing Group will help you turn YOUR inventory faster by stealing THEIR market share. Then, you’ll add big profits to YOUR BOTTOM LINE.
Automakers such as Toyota and Nissan have decided to tone down the appearance of their human models in Geneva, marking a potential sea change for an industry that has long pandered to male customers.
The last one. Lady called on an ad car for Mercedes. C Class. Basic ad car for a payment. She had an old ratty Honda Accord that she owned outright, but it was worth $3500 at best. My manager back doored me to get the deal, and forced her into the F&I office to close her – without running her credit before hand for fear of “insulting her”. Totally backwards, and bad business. So she drives off with her new C Class Mercedes, to her house 50 miles away. Two days later I get called into the office, saying they could not get her financed the way they promised – she had a previous bankruptcy she didn’t disclose – so I had to unwind the deal. So I drove her shitty car back to her, took the Merc back to the dealership, and prompty got thrown under the bus by the manager. She complained that I sexually harrassed her (she must have been 50 something and there was no chance of that, even jokingly), that I lied about the price, that I lied about the payment, etc etc. She ended up getting the car in the end, and I quit as a result. There was no reason to stay in a business that would ruin my reputation for a nothing deal.
Mercedes-Benz confirmed it will have no formal presence at the North American International Auto Show in Detroit in 2019, striking a blow to the event as more manufacturers save major vehicle introductions for tech conferences or their own special showcases.
I bought a car, wanted to pay cash. F&I guy came over, said he knew I was paying cash, but might have a deal for me, wanted to know since I was paying cash if I had good credit, I said yes, excellent.
By removing excess capacity and concentrating supply, these collaborative solutions offer some of the same benefits as industry consolidation — in particular, improvements in capital efficiency and capital returns.
Dealers who are really looking to take their mobile efforts to the next level, however, should create their own branded apps. Companies such as DMEautomotive can create a variety of different branded apps for your dealership. Apps should be genuinely useful to consumers, otherwise they won’t use them and your dealership won’t get any benefit. According to DMEautomotive’s eBook, The Pocket Revolution, some of the most useful apps for connecting with consumers are:
Similarly, MINI USA uses the power of social media to engage and share; however, the automotive company also sees it as an opportunity to do more with less. “Our competitors outspend us by five, 10, 15 times more in their marketing spend,” says Tom Salkowsky, marketing manager at MINI USA. “We need to be both clever and feisty in our tonality and in our media buys. digital affords us that flexibility and quickness.”
At my dealership the average commission is around $550 a car. That’s new and used combined. So if you’re an average salesman and you sell 10-12 cars a month, which is the national average, and each car you sell is a $550 commission, what have you made? $6600. Or $79,200 a year before taxes. Not bad, depending on where you live . . . but hardly the life of Donald Trump. When you consider the hours needed to make those sales, it’s even less impressive.
Hi there, you seem very intelligent on what you are preaching so I had a few questions for you about being a car salesman. I’m 20 years old and in college now planning on getting a bachelors in business, but I want to be a car salesman, I love cars so much!!…
Not as concerned with price as a regular customer, luxury searchers tend to focus on general points of information about luxury cars. Examples include “why buy a luxury car”” and “what makes a luxury car?”. They are looking for a reason to buy – they want to be convinced.
it was a good example to explain about how sales in reality goes for a beginner and for runner. but minimizing the explanation of sales process to just only 5 basic points is not enough for me. cause i expected and needed a little more data regarding this sales to add and include it to my college presentation 🙂 thank you madam