One auto manufacturer accelerating its use of new marketing approaches is Kia Motors America. Its Kia Soul shuffle slam marketing campaign, created by David&Goliath, was designed to pitch potential buyers in a way that enabled Kia to “engage consumers in a promotion that allowed them to be creative and communicate,” says George Haynes, social and digital media manager at Kia Motors America. The campaign invited consumers to submit videos of themselves dancing to electropop like Kia’s music-loving mascots, the soul Hamsters, on the Kia Soul YouTube and Facebook channels for a chance to win prizes.
2) If you find sales folks who are constantly negative, stay away from them. You’ll spot them right away… they usually stand off by themselves waiting for “ups” (folks coming on to the lot), smoking like chimneys and poppin’ TicTacs. They usually watch the clock like madmen, too. They float from lot to lot, burning through many contacts in the biz and finally ending up out of the biz altogether. They will leave a dealership at the drop-of-a-hat… always looking for “greener grass”.
Change and innovation are the lifeblood of most retail businesses, but the automobile retail industry has been remarkably resistant to transformation. As a result, the industry suffers from an outdated and expensive channel, and most consumers feel short-changed and ill-treated in the bargain.
I’ve begun to see many dealerships switching over to the Grant Cardone style of sales or similar systems. It’s very pressure free for buyers while at the same time smoothly moves the sale forward. This typically translates to more sales and higher profits.
A quick aside to demonstrate the point. Companies in many industries seem to trade ad agencies like Topps baseball cards, with one firing one agency and another manufacturer picking up that agency to do its work. What develops is a kind of incestuous environment in which the players in the industry have all worked with the same agency at various times, believing that industry experience will steal them share.
You should know that a good car salesman can make 100K a year or more and so can you. I am not talking about the isolated salesman. I am talking about good, the kind of good that most anyone can become. There are even some car salesmen that are earning 200K annually. Ok, 200K a year sales people are not common, but $100,000 annually is very achievable. It’s not out of the question for the right person to become a car salesman and find they are making 100K a year in a matter of months. Regardless of your choice of career that is good money and becoming a car salesman does not have many requirements.
As a standalone strategy, traditional methods may not be as effective as used to be. The argument was stemming from their lack of “targeting.” But, if combined with a strong digital strategy, conventional advertising can be an effective way to spread awareness and attract a large audience.
Another reason is just the credibility factor that it can carry if a prospect sees you have a book on Amazon about buying a car. It makes you look like a true expert professional and who in their right mind doesn’t want to work with the “expert”?
But don’t think of us as just another set of automotive marketing consultants. We put our team to work on campaigns immediately, with little to no time wasted on your end. This is what separates us from our competition. We still spend time educating clients on best practices, but we don’t expect you to do the heavy lifting.
However, if none of these factors cause angst or concern, and if you have the ability to sell anything to anyone, you could become a car salesman. It would be wise to keep in mind, however, that a car salesman is not only trying to sell a vehicle, he is also competing against everyone else with whom he works. It is not a friendly environment, but for those who possess the needed talents, it can be lucrative.
Finally, I’m going to call 2018 the year of the pretender. The language from the vendor community is going to sound the same, but the results will be wildly different. Anyone can put a V12 sticker on a trunk lid, but when it comes time to open the hood, most will still have a wheezing, decrepit, four-cylinder still burning oil.
Once you receive a commitment, either you or a manager will come in and close the deal. When you first start out, a manager called a T.O. will come in. His job is to bump the customer. The bump is getting more money from the customer.