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Include all sales experience on your resume. Make sure your resume tells the interviewer that you have experience in sales, even if it is minor or in a different industry. Include any business courses you have taken as well.

The website is a Facebook tab on the Nissan Rogue Facebook page. Fortunately, the team was smart enough to not force someone to Like the page to engage with the content.  Once there, a short 40 second video exposes what’s in the briefcase.  Spoiler alert. A key to a new Nissan Rogue that three people can win.

The application entices fans to create their own infographic to see how they rank against Todor Todorov, someone the BMW social media team has identified as the “Official BMW Superfan.” At the end of the personal generated infographic fans can see how they score against Todor. I wasn’t too far from making superfan status generating a score of 217 vs Todor’s 295. If only I liked more International pages or liked a few more BMW posts, superfan status could be mine!

This week I decided to check out automotive iPad apps.  These first-generation entries are at times engaging, but ultimately I often found than frustrating and rather limited. Let’s start with one of my favorite usability rants: hot spots.  They’re quick, which is probably why three OEM iPad apps incorporate them.  They’re also dirty – pretty […]

Videos are some of the most engaging things you can put on your website and social media pages. They are engaging, informative and interesting to your auto customers. Your auto videos can advertise your newest vehicles or special sales you are having, or they can be all about automotive tips and can provide your customers with information they can really use. Videos can also be easily shared so more people see them and you will bring in new business for your dealership.

Extending your brand throughout the community is important, especially if you’re competing with major dealerships who have acres of space. Get some vehicles branded and have them drive throughout your community to extend some awareness. You can use vehicles that you’ve got ownership of or you can pay folks a small stipend to have your branding on their vehicles.

Going into the Black Panther marketing collaboration was a bit of a risk, given the ever-present danger of a heavily hyped movie falling flat. Instead, Lexus finds itself in the middle of a cultural phenomenon.

The auto industry is diving headfirst into a new age of marketing. Digital technology is changing how used car dealers connect with buyers at every step. You’ve seen the difference in recent years, but have you fully adopted a marketing strategy that meets your customer’s needs?

Simon Davies is a London-based freelance writer with an interest in startup culture, issues, and solutions. He works explores new markets and disruptive technologies and communicates those recent developments to a wide, public audience. Simon is also a contributor at socialbarrel.com, socialnomics.net, and tech.co. Follow Simon @simontheodavies on Twitter.

Cars have changed a lot since the Ford Model T first rolled onto the market. But along with the vehicles themselves, the way the automobile industry sells cars has changed too, and it’s largely thanks to social media. Social media has completely transformed the conventions of car sales in many ways. Here are just a few of them.

In fact, first-stage channel evolution activities are rampant in automobile retailing in the United States and Europe, and second-stage changes have begun to emerge for used cars. We expect that participants who fall behind this evolutionary process will suffer severely, particularly as more and more of the value creation and differentiation in the industry occurs downstream. The future winners in the automobile industry likely will be the ones that drive third-stage evolution.

The third stage of retail evolution involves changing the fundamental retailing paradigm. The prevailing paradigm in the automotive industry is that car companies design and build cars; their dealers distribute and service them. An alternative paradigm is that car manufacturers are in the business of creating economic assets that must be managed over the life of the assets to create and capture value. Leasing forces manufacturers to confront this new paradigm, and some creative automakers are beginning to think about how to exploit its value more fully. With its extensive business base and multiple automotive operations, Republic has the capacity to test and pioneer such new concepts. Republic also brings other critical elements to the party — an outsider’s perspective and an innovative spirit.

Digital transformation looks different in every industry and every company. In general terms, it is the integration of digital technology into all areas of a business. That integration leads to fundamental changes in how the business operates and delivers value to its customers.

Quentin launched marketing company OnQ Marketing in February 2010 after 8 years experience in marketing and public relations. OnQ now works with clients in Melbourne and Geelong. Quentin’s OnQ Marketing Blog seeks to provide a resource for similar businesses. A strong passion for search, social media and mobile marketing, is evident in Quentin’s blog posts and also his tweets @onqmarketing.

Based in Haddonfield, N.J., Liz Jacobs has been writing professionally since 2003. She started out writing for her school newspaper and since then has been published in “Philadelphia Magazine” and Progressive Business Publications. She also is an online content writer for various websites. She holds a Bachelor of Arts degree in English from Cornell University.

16. Get a good explanation of your new car’s features. I’ve met so many people who traded in cars after years of owning them without ever knowing how to use some of the features. And in some cases, they didn’t even know the car had a particular feature.

Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase.

Get instant access to marketing help and support. We can adjust your strategy according to market demands, problem solve glitches and continue to help manage the many working parts of your automotive digital marketing plan.

I am also completely new in this sales business. The company I am working for is selling roof sheeting and roof tiles as well as exstra’s on roofing.. I have not been bringing in any sales what so ever, except for those that are over the counter. I dont know where to start or how to go about. I have been on the road for the past month as i am expected to do cold calling. Our products is of a very good quality but i find in my area it is too expensive and the not so good quality is also acceptable in my area… I have no idea what to do.

“The best solution you can truly focus on is staying relevant. Not keeping up with the latest trends in the digital world is a sure way to lose out. On the flip side, catching the early adoption side of the curve with new trends can give you some…”

Bay Ridge Cars of Brooklyn, N.Y., centralizes its analytics and manages its entire website from one platform. Its website uses design cues that its customers recognize from shopping the internet — a unique feature in the automotive industry — with DealerFire from DealerSocket.

Finally, the last step is a continuous experiment. You have to test your marketing strategies and figure out what works best. Marketing is constantly in flux, so you need to keep a watch on your results and adapt over time.

The digital marketing experts at Potenza Auto Dealer work hard to make sure that your automotive website makes a good first impression. However, only about 2% of web traffic converts to a lead on the first visit. That is why we offer comprehensive re-targeting services that will allow you to follow-up with visitors and serve them relevant ads to bring them back to your site.

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