The most interesting thing about Tesla — the niche luxury electric car maker — is the role of marketing in selling electric cars that cost $100,000 or more. Many people have tried to change the auto industry over the last 40 years and none have succeeded. The process of buying a car is essentially the same as it was a generation ago. And the process has remained unpopular for decades: the typical car dealer receives just 2 or 3 stars on Yelp.
So, the answer is, yes, sometimes you can make more money as an exotic car salesman, especially if you have lots of “in” contacts with whom to sell to, or if you’ve never sold cars before. However, you can make more money as a regular car salesman, with a little bit of finesse… the only downside being, you won’t get to say you work at such a glamorous place of business.
Unbundle used-car sales. A large-scale operation designed specifically for used cars can achieve efficiencies relative to the conventional dealer’s used-car format. These include economies of scale in areas such as advertising, management, personnel, facilities and systems. In addition, there is the obvious savings of a lower-cost location. Joint ownership and operation by dealers and manufacturers can make an unbundled used-car operation plausible for existing franchised dealers.
The number of used vehicles available to the market will continue to rise in 2018. In 2016, there were 3 million lease returns. 2017 had approximately 3.5 million lease returns and may reach nearly 4 million used cars returning in 2018. Used cars sales estimates for 2018 are expected to hit 40 million vehicles.
However, don’t obsess over every bad review. You’ll never satisfy everyone, and the anonymous nature of making online comments leads some people to be unfair (services like Top Rated Local let you mitigate this to a certain extent).
Fill your CRM with copious notes and details about the lives of your customers and what tidbits they’ve given you over the years. For example, do you know a few of your customers take a road trip with their families every summer? Create and advertise one general offer for a certain percentage or dollar amount off a pre-road trip tune-up—but then, email those customers directly, tell them about the deal, and offer them an even better deal for being great customers. It shows you’re listening and you care about the details.
The customization we get with Outsell is fantastic, and I love the automated follow up. Even if we do nothing, our customers and prospects still get high-quality, relevant communications that aren’t overly sales-y.
Offering content that users will find helpful in the buying process is an easy way to generate traffic to your site, and essentially create more leads. Writing blog posts, ebooks, and whitepapers about common car-buying topics (i.e., Best Cars to Buy for your Kids, or How to Repair a Windshield Wiper) will increase your site’s (more on that later) and will increase the credibility of your dealership.
5. Monitor. This is one of the most critical aspects of a successful sales strategy. As you move forward with your plan you must keep track of how well it is working. On the first day of each month, take a look back at the previous month. Ask yourself these questions:
Hard closing demands a lot of courage and confidence and should only be used when you have nothing to lose. While people generally love to buy things, most hate being sold to. And when it comes to the hard close, customers are well aware that you are selling them something. But despite its negative reputation, sometimes the hard close is the best closing technique to use. As long as you use it correctly.
Follow up after the interview. End the interview with a handshake and a sign off like “Thank you for your time” or “I look forward to hearing from you.” Then, email or call the dealership within the next five to seven days to follow up on your interview. Tell them you appreciate their consideration and you want to know if they can inform you of the status of your application.
Follow up question- when the “come back” happens from the service department, does the service department charge their regular retail rates? I imagine pushy sales reps needing to argue with sleezy service department managers over the bills 🙂
I took a class through National Auto Academy a little over a year ago to get into this business. It was a smooth transition from the classroom to the sales floor. I’ve been one of the top three salesmen in my showroom since I started!
Assembly plants are highly automated production lines fitted with high-tech machinery and equipment. Companies in this industry must spend large sums on their plants and equipment, with periodic reinvestment in the case of equipment failure. For every $1.00 spent on labor, the average industry operator will invest nearly $0.34 in capital equipment. This is one of the most capital-intensive manufacturing industries, due to the complexity of automation machinery and the large capital investments needs to achieve economies of scale.At the same time, this industry employs a substantial labor force. Although the ratio of capital investment to labor expenditure is quite high, wages account for a large portion of cost structure, at 7.3%. As …purchase to read more.
Keep in control of the sales discussion and always be willing to walk away. If you do, you’re more likely to come out with better results. Let the salesperson control the flow, and you’re bound to be chewing bubble gum on the way home in your new car.
Vendors who take these relationships for granted and don’t support these initiatives can expect to lose business. Dealers expect guidance at every stage, and if they don’t get it, they’ll look for it elsewhere.
Stage #4: Professional Retail Car Salesperson. (approx. 12 months) – Congratulations you are now a professional retail car salesperson. You have a realization that YOU make YOUR sales career. You hang out and listen to successful peers. You complete your follow-up on a consistent basis. You’re sold on the dealerships selling system and you don’t cut corners.
How much does a car salesman earn from commission from selling a vehicle?: originally appeared on Quora: The best answer to any question. Ask a question, get a great answer. Learn from experts and access insider knowledge. You can follow Quora on Twitter, Facebook, and Google+.
As far as posting to your Facebook page goes, don’t ignore this critical piece of advice: measure the engagement levels of your posts. If you continue posting with no regard for understanding the engagement level, you’ll start losing your organic reach.
It seems like every article about dealership marketing ideas have the same vague and boring lists. Email marketing. Responsive websites. Social media. These are all well and good, but they aren’t new ideas, they’re the standard (or what should be the standard). We’ve gotten sick of seeing page after page of the same old, so we put together seven absolutely brilliant and different home-run car dealership marketing ideas. Not every dealership can accomplish all these ideas, but any dealership can be inspired by them.
Most rewarding part? I took pictures of everyone I sold a car to. They were ALWAYS happy. On their 1 year anniversary of their purchase, I would send them a card with the picture. I got more repeat and referral business from stuff like this. I called people 30 days after purchase to make sure they were happy. Again, more referrals. The key is that once the sale is over, that’s when the real work begins. Followup is the key to more sales. Happy customers are the most valuable commodity in the world.