Greg Smith’s cutting-edge keynotes, consulting and training programs have helped businesses accelerate organizational performance, reduce turnover, increase sales, hire better people and deliver better customer service. As President and Lead Navigator of Chart Your Course International he has implemented professional development programs for thousands of organizations globally. He has authored nine informative books including his latest book Fired Up! Leading Your Organization to Achieve Exceptional Results. He lives in Conyers, Georgia. Sign up for his free Navigator Newsletter by visiting http://www.ChartCourse.com or call (770) 860-9464.
Videos are some of the most engaging things you can put on your website and social media pages. They are engaging, informative and interesting to your auto customers. Your auto videos can advertise your newest vehicles or special sales you are having, or they can be all about automotive tips and can provide your customers with information they can really use. Videos can also be easily shared so more people see them and you will bring in new business for your dealership.
I tried to stand out in my dealership by offering a VIP Customer card to my clients and my management shot it down saying I could not do something like that persoally. It had to be all our sales people or noone. He doesn’t let us market individually. Like key chains with our picture on it or pens with our name on it. He believes that all customers are dealership customers not ours. Any suggestions?
When it comes to large projects, CIOs have always needed input from a diverse collection of businesspeople to be successful. The best have developed ways to convince and cajole reluctant participants to come to the table. They seek out technology enthusiasts in the business and those who are respected by their peers to help build passion and commitment among the halfhearted.
An added bonus of using a personalised app is that you can use your own images and colour schemes from your website and Facebook page and tailor the app to suit your needs without having to write any code. The app can also be submitted to Android and the iOS store simply and easily using an online form rather than struggling to submit to the stores themselves, making for a much quicker, painless process.
One of the most useful ways to use Facebook to connect with your customers is called “social care.” Social care is defined as customer service via social media. Customer service is essential to succeeding in any business, but it is paramount for an auto dealership, and those interactions are already moving online. In fact, a 2012 study by Nielsen found that 47 percent of social media users had engaged a company for social care and, what’s more, 30 percent of social media users prefer social care to traditional customer service over the phone, and for users aged 18-24 that number jumps to 37 percent!2
How many cars would you need to sell at $125 a pop to make a decent living? Do you think you could sell 3 cars a week? That’s about 12 a month — not too bad. That works out to $1500 a month. Or $18,000 a year before taxes. Hardly rolling in dough.
Used car leasing will become option dealers will consider in 2018 as the depreciation is less significant in the monthly payment of a used lease. I also believe this will represent another favorable ownership alternative to younger buyers.
The usual education level for a car salesman is a high school diploma. Potential car salesmen with high school diplomas can give themselves an edge by taking a few classes in sales or marketing. According to the Princeton Review, college coursework in psychology, finance, and public speaking is becoming more common.
Tony Hseigh, CEO of Zappos, had once made a woman friend of his call the Zappos call centre asking them to deliver Pizza in the middle of the night! And who’d have thought- they did deliver a pizza!. Although this is extreme customer-centric sensibility, you have got to sell your brand to your customer like they have never seen anything like it before!
Car buyers are researching your dealership. If they find your inventory online, they will inevitably end up on your website. Make the user experience unique and capture their attention (and information) right away.
You won’t get the engagement you’re after with sales-oriented messages, so think about a low-entry level message instead. For example, use the content you’re producing to get their attention and generate clicks, and encourage them to opt-in to your offer (e.g. “Download our Ultimate Guide to Family SUVs”).
The Japanese philosophy of Kaizen can change the face of your business if you truly understand what it means. In a nutshell, this is the philosophy which preaches constant improvement in business, personally and wherever you choose to apply it. By being receptive to feedback, you increase your chances to improve on your mistakes constantly. Auto dealership customer feedback is of utmost importance when it comes to delighting your customers because it is only when you seek to make a change that you stand a chance to be perceived differently. And the more open you are to perfecting your game, the more things you will notice are being compromised on and the more changes you will make to bettering them- thereby setting the “constant improvement ” ball in motion.
(iv) For Australian car dealerships, download the whitepaper by CarSales and IPSOS titled ‘The Journey to Vehicle Ownership‘. It suggests that the journey has been trimmed from 4.3 months to 2.7 months in just four years.
While this list of closing techniques is certainly not a complete list, it represents the techniques that have proven to be effective over time. As with learning the features and benefits of your product or service, learning these closing techniques takes time, practice, patience, and trust.
Started by Jacob Griffin in SOCIAL MEDIA MARKETING – REPUTATION MANAGEMENT – Using Social Media to Promote and Engage, Customer Reviews, Dealer Ratings, User Generated Content (UGC). Last reply by Colin Forrest yesterday. 5 Replies 1 Like
One auto manufacturer accelerating its use of new marketing approaches is Kia Motors America. Its Kia Soul shuffle slam marketing campaign, created by David&Goliath, was designed to pitch potential buyers in a way that enabled Kia to “engage consumers in a promotion that allowed them to be creative and communicate,” says George Haynes, social and digital media manager at Kia Motors America. The campaign invited consumers to submit videos of themselves dancing to electropop like Kia’s music-loving mascots, the soul Hamsters, on the Kia Soul YouTube and Facebook channels for a chance to win prizes.
According to the U.S. Bureau of Labor Statistics, most of this education comes through job training (www.bls.gov). After hiring a new car salesperson, the company begins their own on-the-job training process. A new trainee is paired with an experienced salesperson, and this training can last anywhere from a few days to months.
The fact is that the people with the best credit get the best deals. People with the worst credit often get screwed. People with poor credit pay the highest prices, the most interest, and are often forced to finance for terms that are either too short or too long. Worst of all, their choices are severely limited. They can’t just walk into a dealership and pick out the car of their dreams; the dealership tells them which vehicle they can buy, take it or leave it. On the other hand, people with the best credit pay the lowest prices, the least amount of interest (sometimes none at all), and can finance for terms that suit them. Their choices are almost limitless. They can buy whatever they want, and dealers will fight for their business. While this isn’t exactly a negotiating technique, good credit is the fundamental foundation for effective negotiation, kind of like good physical conditioning is the foundation for good athletic performance.
Marketing opportunities in the automotive industry don’t end when a consumer buys a car. Nowadays, with WiFi-enabled cars, smartphones, and navigation services, drivers are always connected to a digital network. It’s estimated that by 2020, 90% of cars will be Internet enabled. This constant connectivity is an opportunity for marketers to reach consumers in a relatively new way: post-purchase, “in-car” marketing.
If you still want to become a car salesman you might ask where should I apply to be a car salesmen. Just pick-up the classifieds and look under the help wanted section. Some dealerships will even provide you with their car salesman job description for a better understanding of the duties and responsibilities. Check the automotive section and I am sure you will find a handful of car dealers that are looking for car salesmen. Dealerships rarely require anything more than a high school diploma because you receive a car salesman education from the dealership. The turnover in the car business is quite brisk so I am sure will find some dealers that are looking to add a car salesman or two. If you have the desire and the mental fortitude to become a car salesman then start talking to some car dealers, have an interview and begin your car sales training because you can be a great car salesman and a successful car salesman. More importantly, lets sell more cars.
Once you’ve created content for your site, have a call to action ready to go so that users are easily able to take the next step, which often includes direct interaction with the dealership. For example, if you’ve written a blog post about “Things that every new car should have,” at the bottom of the post, you may want to have a link that says “Sign up for your free test drive today!” so that users are more enticed to follow through. For larger pieces of content such as ebooks and white papers, creating a call to action that leads to a landing page where the user is required to fill out a form before they download is an easy way to acquire contact information to add to a newsletter list.
Experian Automotive leverages the industry’s largest in-house data assets to provide a greater range of insights — all from one data provider. With a robust combination of automotive, demographic, psychographic, credit and online/offline behavioral data, automotive businesses can get the comprehensive automotive marketing services they need to get ahead in today’s market.
Networking is one of the most powerful tools job hunters can use. Get to know local car dealership managers and owners by attending functions where they gather. For example, you might attend local Chamber of Commerce meetings. In addition, the National Automotive Dealers Association holds annual conventions and regular seminars and workshops. Talk to experienced professionals about your interest and learn how they started in the professions. Ask for referrals and job leads from dealers you meet and arrange for meetings with key dealers in your area to build relationships that will lead to a sales associate position.
Came from a plumbing buyers/salesmen background, but I have owned 1971 Fomula 350 Firebird, 72 Camaro, and now own a 2015 Camaro. New to the game but a Cherolet/Cadillac dealer wants to hire me. Any Advice for a newbie!
Hi, my name is Sue & I’m thinking about transition into car sales. I’ve been selling vacation ownership sales for 3 years and it’s getting a bit much for me and want a fresh start at doing something else. I enjoy sales and the flexibility that comes with it. So I was thinking why not car sales? I am a woman & I have heard some unsettling stories so I was wondering what kind of advice you could offer up? I don’t really know what I’ll be getting myself into. If you could please email me email@example.com
I don’t really subscribe to the upsell, as it denotes a desire to give someone something they don’t want to make me more money. I want you to get the car you want, whether it’s a base model with crank windows and a tape player, or the Limited Edition Whale Scrotum Leather interior. It’s about you being happy and coming back a few years from now to buy another one, or telling everyone how you got a great deal from me when they ask about your car. And they will. Because that whale scrotum is soooo supple.
Food stylists use a mix of back-of-the-house kitchen lingo and film jargon. Some examples: The “hero” is the food that is written into the script, is being shot, and must appear in front of the actor. “Bite and smile” is when an actor takes a bite of food and pretends to like it. “All day” is the total number of items needed; if they needed five turkeys on a set, they would say “five all day.”
Change and innovation are the lifeblood of most retail businesses, but the automobile retail industry has been remarkably resistant to transformation. As a result, the industry suffers from an outdated and expensive channel, and most consumers feel short-changed and ill-treated in the bargain.
Make friends with your sales managers. These are the people that are ultimately going to help you seal the deal and they can also offer you “house deals,” which are about a third of the deals that take place at a dealership. If you’re friendly with your manager and they trust you, they’ll be able to put you on deals that are generated from the internet or from people at the dealership who know people who want to buy cars.
– Make sure you provide sufficient contact information. Some dealers make it incredibly difficult to contact them, which doesn’t give a great impression of customer service. If you can’t offer more than just a contact form, then make a commitment to answer it in a short time frame and stick to it.