Just started at a local Toyota dealership (I’ll be one week in on Thursday). What can I do to start building a client base and get my name out there besides Facebook. Seeing that I just started my business cards will not be in for a few weeks. Besides writing my name and cell phone number on the back of my sales managers cards and using Facebook, could you please help advise me with additional ways to build a client base?
(i) Google and MarketShare conducted Marketing Mix Modelling in Australia for five medium SUV brands* to reveal how various marketing channels impact revenue. To learn what they discovered download ‘Maximising Medium SUV Revenue: Australian Marketers Shift to Digital‘.
So what do you do? You’ve been in the car business long enough to know that buyers are online-based. Getting them into the dealership starts with smart marketing, targeting, and quality incentives. You’re in a time crunch, so it’s a good idea to follow a step-by-step process and focus on the areas that matter.
I have been selling cars for about 3 years here on the West coast, and truly love my profession. My best advice to a new-comer to this industry would simply be, be genuine and set yourself apart from the rest. You do this by taking a true interest in your customer and having true passion for your product and what you do. Passion is contagious. I remember when I first applied and went in to take my drug test for pre-hiring process. The lab tech asks you to empty your pockets, an I handed him my car keys. He saw the Nissan logo, and he said that after screening thousands of car salesmen for pre-employment I was the first he had ever seen that actually owned a car from the company I was applying for. In other words if you dont have to fake it , it comes a lot more naturally. I have owned nothing but Nissans all my life. So when I tell my customers that these are well built reliable vehicles, I am not just blowing smoke, I am sharing my passion for Nissan cars to everyone I talk to. I am excited about the company’s new offerings and different features and trim packages, so learning the product isnt like a homework assignment to me, it’s a hobby. To be truly successful in this business you have to set yourself apart. Car salesmen already have a negative stigma, so if you simply do the opposite of what most car salesmen do you already have an advantage. I am glad there are so many lazy, shortsighted, greedy car salesmen out there, because when i get a chance to sit down with people, it gives me an opportunity to make a great impression on them by being polite and professional and straightforward and defying and exceeding their expectations. You really are selling yourself. Most of my sales are from word of mouth referrals because I focus on delivering a truly enjoyable experience for the customer day in and day out, and they tell their friends and family “go buy a car from Luke, he’s not like the other guys.” I don’t spend a lot of time cold calling or trying to build my customer base through facebook. I do it face to face, and still very much enjoy talking to people who come into the lot. Even with all the fancy technology and research and internet sales today, most cars are still sold the way they always have been. Through personal interaction, face to face meetings and handshakes. It’s so easy to become formulaic and look at everyone as a number, but if you truly take an interest in people’s needs and don’t fake it, you will do well. People understand that you have to earn a living, and if they like you and and you show a genuine effort, they will want to reward you for your efforts and good personality and this will make the negotiation a breeze. If they like you enough, people will actually feel bad about getting too good of a deal because they care about your interests, that is, if you have a genuine concern for their interests. You never want to get “commission breath.” People can smell it when you are simply trying to make a sale and chase the dollar. This is human nature and most car salesmen will try to take the shortest path to the dollar. I cant tell you how many times I hear other sales guys on my team walk up to someone and within 2 minutes ask them “are you serious about buying today?” This is like walking up to an attractive woman at a bar and saying “Are you serious about going home with me tonight?” You have to enjoy the dance, enjoy the process of ‘courting’ your customer. Most guys just want the easy sale. What they dont realize is that they can actually sell more cars at a higher price if they truly go to bat for the customer and give them genuine effort. Lazy greedy car salesmen still make sales, because people need cars, but this makes people bitter and regretful, and they certainly wont be saying anything good about the salesman to their friends or family. If you set yourself apart and truly enjoy the process of helping someone and delivering for their needs instead of focusing on your commission and volume numbers, you will actually sell more in the longrun. You can fake it and still make money but if you dont have a true passion for helping others, you will burn out quicker and coming into work will be a chore instead of a treat. Dan Hyandai who commented below is exactly right. Always look at it from the customers perspective. You are helping someone to buy, not selling them, and theres a big difference. You want to be an expert in helping to make someones decision to buy a car smooth, easy and enjoyable. I call it ‘golden rule selling.’ Treat the customer how you would want to be treated if you were shopping for a car. It’s really not a difficult concept, but you would be surprised how few car salesmen still use this approach. Car sales arent for everyone. It’s long hours, and you will be spending a lot of your weekends at the dealerships, as Saturday is always the biggest day at any dealership in the country. But you can have balance in this job, and have some time off as long as you don’t mind answering your cell. Again this is where the passion comes in. If you love what you are selling, talking to someone about it on the phone isnt like work, it’s sharing what you love with others. If you are passionate about what you are selling and you focus on the customer first and your commission last, you will set yourself apart from the pack and you will be successful in this industry.
How much money are you spending on print each and every month? From what we know about dealers in general, we’re going to assume it’s in the tens of thousands each month. Now, how are those working out for you? Can you even tell anymore?
“MediaPost’s events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come.”
GM is now the largest US automaker and it was founded in 1908 as a merger of the McLaughlin Car Company and Buick. At that time, automobiles were just for the privileged few. They were expensive and it wasn’t until Henry Ford invented the assembly line five years later that cars became something the mass public could purchase.
[May 23-24; UK] Creating Value is getting attention from business, society, government and academics as it impacts ourselves, customers, stakeholders, and sustainability. Steve Vargo, Stuart Hart, Irene Ng, Christian Gronroos, and Fujitsu Japan, Sanofi, Hughes, will speak. A networking platform between business and academics for Value Creation.
That’s what an effective sales process is like. Starting out takes extra energy. You have to put the plan in place and start the ride. Once you get that energy going, it becomes easier to maintain. You still have to pay attention to what you are doing, but sticking with it and realizing results becomes easier the more you pedal. However, if you start and stop, and start and stop, you’ll be exhausted … and have nothing to show for it.
Uber guy came in the other day looking for a second hand car. Then one of my manager pointed out one car and told him you should get that car because its in a books. What is that mean, “the car is in the books”?
In order to truly engage your online customers as an auto retailer, you need to provide valuable, relevant resources. These can include informative emails, text message coupons, auto maintenance tips, industry news, whitepapers and so on. These resources help to establish your car dealer online marketing as an automotive authority and keep your customers interested.
Or maybe on your “Schedule a Test Drive” form, provide some insights into what the next steps will be (Ex: You’ll meet with one of our reps, who will take you to the car of your choice, etc.). Consumers appreciate the additional information more than you might realize.
KF: Everyone that I have talked to about Wyler FastLane is very excited, especially here within the Jeff Wyler Automotive Family. Our culture is to pioneer and innovate to make our industry better, and Wyler FastLane fits into that perfectly.
On the first road trip, he discovered that he couldn’t sit comfortably in the passenger seat because it didn’t have the same power seat adjustments the driver seat had. By the time he learned this, the car already had a few thousand miles on it, and he would have taken a sizable loss on trading it in.