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One of the most important aspects of any type of marketing is to continually analyze your campaigns and see how they can be improved. Gaining useful customer feedback through online surveys is a simple way to learn what your customers want. Try to make survey questions simple and straightforward so your customers will be able to answer them clearly. Surveys can be sent out to customers after they visit the dealership in order to gauge their opinions about the service. Survey distribution and the gathering of information can be made much easier and more efficient with an automated survey tool.

Expect to see more medium and large dealer groups introduce new vehicle buying alternatives. The new dealership programs will provide a different level of experiences and flexibility that will have a massive impact on the concept of vehicle ownership.

[May 23-24; UK] Creating Value is getting attention from business, society, government and academics as it impacts ourselves, customers, stakeholders, and sustainability. Steve Vargo, Stuart Hart, Irene Ng, Christian Gronroos, and Fujitsu Japan, Sanofi, Hughes, will speak. A networking platform between business and academics for Value Creation.

Personally, I like the ad “The Station.” While it may not promote solid MPGs or tell me why I should buy TDI over EV, PEV, or a Hybrid, it definitely is memorable and tells me Audi makes diesel cars, not that an automotive enthusiast needs a reminder.

In a work setting, people often make the mistake of not realizing they are in a negotiation, when in fact they are. With your guard down, you stand to lose ground to others. “When you’re in a meeting, there are people at that meeting who go in there with the mindset that this is all negotiating–an opportunity to get x, whether it’s resources or support,” says Miller. “Another party goes into that meeting with no agenda or goals. The party that’s treating it as a negotiation is very likely to get what they want and the party going in there viewing this just as an exchange of information is likely to wonder, ‘How did we reach an agreement on something I really didn’t want?’”

well im 23 and have been selling cars for the past 3 years and proud to say ive been very successful making over a 100k each year. I love this business and still learn something new every day. Just thought id share a tip or two for anyone just starting out. The key to my success is pretty simple 1. Be aggressive take every up possible your income reflects it. 2. Never stop learning no matter how good you think you are or how well your doing theres always room for improvement. 3. Most importantly selling a car requires a couple critical steps most importantly BE YOURSELF, SELL YOURSELF, MAKE A FRIEND,DO A GREAT WALK AROUND and remember they buy the car because they feel you did a good job demonstrating the features and benefits of the car and BECAUSE THEY LIKE,TRUST,AND RESPECT YOU!!!!! plain and simple if they like and the car they will pay more than they were planning on and closing them on payments become a lot easier. don’t forget about your first day remind yourself of it everyday remember how nervous you were going for your interview well that’s how the customer feels coming into a dealership and being swooped on as if they are prey, your job is to try to break through that guard and make them feel comfortable with you. and although you may have sold 300 cars this year don’t forget its a big deal to them whether its a 1999 honda civic or 2013 KIA optima(and yes i work for KIA lol) don’t treat it as just another sale, sell it as if you were going to look at your dream car and you’ll be very successful.

By Robin Dienel How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors each month? Whichever way you slice…  Read More

Dealerships need to start having intelligent conversations when it comes to creating and maintaining vendor relationships. If they do not take the time to do the research, they will be paying too much, no matter how it’s measured.

Though much of the car-buying process has transitioned to an online experience, the dealership visit remains a crucial step for many car buyers. In fact, search interest for “car dealerships near me” has doubled in the past year. In Stacy’s case, she considered local inventory, deals and specials, when exploring nearby dealerships.

Once you have the market defined, create a list. This list should be large enough to give you the opportunity to really delve in and repeat the process a couple of times. If your target market is too small your odds of success decrease. You may have to merge two similar target markets in order to have the numbers working in your favor.

Getting together a down payment for some customers can be incredibly difficult, but there’s one time of the year when those people seem to finally get a chance: tax season. When people get their tax returns, auto dealerships see an influx of potential buyers looking around the lot.

Dealerships have been on the front lines of consumer reviews for a long time now. That’s no surprise when you consider that “67 percent of consumers used a review site when selecting a dealer,” according to Digital Air Strike’s Fall 2012 Automotive Social Media and Reputation Trend Study from November 2012.

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