Because of automotive resource sites like Edmunds and NADA, consumers have the same amount of data and access that dealers do. They can now both get up-to-date information on pricing, availability and competitors FAST.
GM is now the largest US automaker and it was founded in 1908 as a merger of the McLaughlin Car Company and Buick. At that time, automobiles were just for the privileged few. They were expensive and it wasn’t until Henry Ford invented the assembly line five years later that cars became something the mass public could purchase.
We could show other examples where the brands, with few exceptions, are not being coveted because the sales of their individual models are unstable. And, all of these are reasons to consider rebranding automobiles.
The curriculum of Associate’s and Bachelor’s degree programs in automotive management typically includes advertising, sales and marketing, parts and service, finance, budgeting, warranties, and customer relations. Some technical and community colleges offer certificate programs and courses in automotive sales. In addition, the National Automobile Dealers Association (NADA) administers various dealership operations programs and automobile manufacturers consistently offer brand- and model- specific training.
Basically all you do after watching the video is enter your email and click on one of three briefcases. I clicked on one and it zoomed in around it and then said I had another chance to win on another day. Personally I was confused as it wasn’t clear what just happened, other than viewing a corner of a briefcase image at a higher zoom. Not much of an interactive rich experience. Too bad, as the video is compelling, too bad the user experience is less than interesting.
Now, assuming you DO have a website, social media pages and an digital advertising budget, you might be sitting there and asking yourself “Am I doing this right?” or “Is my online presence effective?”
Social media in the automotive industry is about far more than just attracting customers by placing adverts and aping their Instagram habits. In fact, increasingly the entire car-buying process takes place over social media.
Video has passed the “up-and-coming” trend stage and it’s here to stay. Not only it’s one of the most effective tactics, reportedly being the tactic bringing the highest ROI, but it’s also in high demand by consumers. Four times as many customers would rather watch a video about a product than read about it and 43% of people want to see more video content from marketers.
Car sales is now stable and is expected to remain so for the rest of the decade with about 15 million to 17 million new vehicles to be sold annually in addition to about 40 million used car sales. This means it is not a bad idea to want to be a car salesman at this point in time.
Let’s say I want to know what campaigns brought people to our pricing page because if they’re looking at how much our services cost, they’re probably a little bit interested. A look at our analytics shows that our blog and our automotive email marketing efforts were the ones that brought people all the way down this funnel to the place where they have to decide if they’re going to work with us or not.
At The Automotive Marketing Group, we’re focused on growing your market share. We will help you turn your inventory faster by stealing your competitor’s market share, adding big profits to your bottom line.
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So you want a job selling cars but you are not sure if you have what it takes. Depending on your circumstances, selling cars can be very rewarding or it could turn into one of your life’s biggest nightmares.
To begin with this was a fairly straightforward brand/media collaboration, but thanks to the campaigns online hub, over 230,000 users got involved, prompting Nissan to shift things up a notch and produce an actual Batmobilised version of the JUKE for sale:
22. Don’t leave money on the table. If you don’t get the extra money out of your customer the F & I Manager will. If your car dealership has a good F & I Department they will get the money and commission that you left behind. I don’t know about you, but I like money in my pocket to much to give it up to the Finance Manager so don’t give up too easily.
When working on a movie or TV show, the actors’ demands usually take precedence over the food needs. After working on one film, Anderson had had enough and dedicated herself to commercial work. “When I do commercials, the food is the star,” she “So [the directors] want to make sure I have everything I need. On a movie, they could care less about you.”
Friend or salesperson?: Often people go to someone they know to buy their car because they think they will get “hooked up” with a sweet deal. But just stop a second and think, if a sales person “hooked up” everyone they knew with great deals, the dealers wouldn’t be making the money they wanted to make. So the sales manager always wants to know from the sales person two things. First, “Do you know these people?” followed quickly by, “How much can you get them for?”
Traits such as patience, usually considered positives in daily living, are viewed as negatives. During the interview, you may also be asked questions that seem to make no sense. Forget logic, and simply answer immediately and confidently with whatever comes to mind. Sales managers in the car business realize that portraying an air of knowledge and competence is more important than stating facts.
A mass of research data, compiled into one article by V12 Data, revealed a number of insights into why car sales are now so reliant on social media. First, 84% of automobile buyers are on Facebook, and 66% of car buyers or owners who saw a Facebook ad clicked on it. That’s a 100% increase on 2014’s figure, meaning that car buyers’ interactions with Facebook advertisements are growing fast.
Hi Gerard. Might I suggest scheduling a complimentary 30 minute phone consultation between you and me? That way I could better understand what you have been doing so I could provide some suggestions. Sales can be a difficult thing to take on when you haven’t done anything like it before. I remember being new at sales. I do, however believe you can master it with a plan that works for you. If you’d like to schedule that call please email me at [email protected]