4. Sales directly from social media. Yes, it’s possible and we’re able to do it regularly. With the increase in engagement and overall attention to your page, the inventory we post begins to be seen more and more. In fact, our Inventory posts and Dark Posts generate thousands of VDP views/month. Leads are also regularly fielded in comments and Facebook messages. These are then passed along to your team in order to convert them into sales.
Deep into the digital age, TV still reigns supreme for most automotive marketers. How are today’s digitally-empowered consumers relating to top-of-funnel brand messaging in 2018? How are OEMs justifying the ROI of Big Idea brand advertising in a world where price-conscious consumers conduct their own research and use social media as a forum to endorse, criticize and challenge brands publicly? How is money being diffused across digital channels, in particular, especially since mid to lower funnel is where most decision-making takes place? And where do ROI and attribution fit into all this?
25. Enthusiasm. Enthusiasm sells cars when your customer feels your enthusiasm. Make them feel that you are happy to see them, happy to meet them and happy to help them. Be enthusiastic about the car, the dealership and everything they have to say. Don’t be phony or they will sense it. Be excited when you have a customer that wants to buy a car.
When you have the right tools and services at your fingertips, building a website, social media pages and creating ads that look really nice isn’t difficult. In fact, it’s actually extremely cost effective. Something as simple as embedding a video you shot yourself from your own phone can have a huge impact on how consumers view your dealership. It shows effort!
23. Follow Up. Follow up on everything whether it is sold new car customers, used car customers, “Be Backs” or customers you sold a year or more ago. Stay in touch through your “CRM” (customer relationship management tool) and ask for referrals because these car buyers can provide you with future sales and income. Make sure to take advantage or your “CRM” to prospect for new customers whenever you get some downtime during the day because this is one of the car salesman tips that can get you a few more sales every month and increase your salary.
I’ve seen hundreds of car salespeople come and go over my career. I’ve seen very talented salespeople get caught up in clicks or thinking they “know it all” and make the mistake of quitting or moving to another dealership too quickly. There is no huge secret to being a successful car salesperson. There are two simple ingredients, I’ll even share them with you below:
Expect to see more medium and large dealer groups introduce new vehicle buying alternatives. The new dealership programs will provide a different level of experiences and flexibility that will have a massive impact on the concept of vehicle ownership.
But when you go deeper within the European automotive market, and ask yourself why the rest of the car brands haven’t made much of a dent in Volkswagen’s market share, you find similar reasons for the US fluctuation.
While automobile manufacturers like Kia and MINI use social channels to blast out branding and awareness campaigns for a national audience, more intimate and direct efforts occur at local levels, typically among auto retailers and dealerships. Toronto-based auto retailer Pfaff Automotive Partners used high-tech spin for its latest marketing campaign by ad agency Lowe Roche without relying on social media. Pfaff placed white Porsche 911s in the driveways of 50 Toronto residences in tony neighborhoods as part of an innovative direct mail marketing campaign. to select the residences, Pfaff reviewed its customers’ purchasing trends and then narrowed down its list to those living in homes in the $2 million range.
No one is impossible – you’ll just need a cosigner. Most first time car buyers need one – and in fact, you’ll always get a better deal that way. So if you’re unemployed and graduating college, it’s nice that you want a new car, but remember this is a long term commitment, so measure that against your desire for something cool and shiny. What are your expectations in the car? Are you planning on keeping it for a while? Do you have a girlfriend with plans to get married? Kids? Are you living at home?
Stay up to date on car makers and models. Know the car industry inside and out so you can answer any customer questions with ease. Being up to date on your car makers and models can also make it easier for you to recommend certain brands or models to customers. Read car magazines and newsletters. Look up the latest car models online.
The experience at a dealership becomes more of a hurdle because we have become less patient. We live in a world in which access to the world is right on our phones. One can watch just about anything on our big-screen TVs at any time. We are so tuned into technology that we buy almost everything we want without even leaving the house.
These days, no one has time to visit a car dealership, talk to a salesperson, then go for a test drive only to discover that the car isn’t right for them. That’s why consumers will conduct in depth research online first to find out if the model they have their eye on is the perfect fit. Optimizing your mobile site so users can easily find the information they’re looking for on the go will ensure success at this micro-moment.
Car shoppers agree that videos play an important role in introducing them to new brands and vehicles, with 47% saying that they first heard about a specific car by watching online videos. In terms of decision-making, 65% reported that they narrowed down their options after watching a video.
The leaders in China are brands largely unknown to western audiences. A list of top-selling cars in China includes the Wuling Hongguang (a van), the Great Wall Haval 6 (an SUV) and the Bajoun 730 (also a van).
It’s no secret that the Honda Accord and Toyota Camry make for good used cars. But they might cost a few thousand more than a comparable Ford Fusion or Kia Optima, even though these are good cars, too. So if you’re looking to save money, consider more than one brand. We suggest making a list of three cars that meet your needs and fall within your budget. Edmunds reviews have great information to guide your choices.
4. Deliver and build. Deliver on what you said you were going to do for the prospect. Then make sure you build the relationship. Don’t expect them to stay with you or use you for other needs if you aren’t taking the time to build the relationship with them. The sales process doesn’t end with the sale.
For example, the sales of the Chevy Malibu, a mid-sized sedan, dropped a whopping 11.9% in the last year. The Chevrolet brand can’t provide the cover for the Malibu because the brand isn’t what carries the sale today. It’s the model. Rebranding automobiles means making everything simpler to understand.
As a goal to get started with diversified content, aim for four core pieces of content a month. An easy way to get started is to think of your audiences. You may have one piece of content speaking to truck buyers, one for people who need service, and one for people who are interested in your community work. Those core pieces of content can be spread out over multiple channels.
This probably depends on your credit. If you have good credit and can get a low rate, or if they are running a 0% financing deal, and you’ll be able to pay off the loan before APR kicks in, then financing is a good option. If you have no/bad credit, you could get stuck with a really high rate, which means you’ll be paying a lot more than you really should. Here’s a little math for you to do to decide how much you can finance.