Fact: Multi-channel automobile marketing, which means using direct mail, emails, sales, pay per click, etc., is the best way to cover all the bases when it comes to advertising. Everyone is different. Some prospects will be influenced by one channel, while others will not be affected at all.
If, indeed, you are suited to the career of car salesman and become a top performer at a dealership, you can earn more than $100,000 per year and receive a no-cost ‘demo’ car to drive. Additionally, most dealerships provide their employees with excellent benefit plans.
2017 projected international car sales 79.6m 2016 worldwide production of cars 72.11m Volkswagen is second leading motor vehicle producer 10.13m units Sales of passenger cars in the U.S. 6.87m How many motor vehicles did China’s automobile industry sell in 2016? 28m units Leading luxury car brand in terms of sales Mercedes-Benz Number of commercial vehicles in use worldwide 335m Toyota is the third leading motor vehicle manufacturer worldwide, based on sales units 10.47m
While the article described one type of car salesperson, the description is more fitting of a salesperson in a large dealership located in a competitive market. There are just as many dealerships that make a living by hiring good car salesman that do not manipulate the consumer. Smaller dealerships and dealerships in rural areas tend to focus more on customer service and honesty.
Such organizations are not building in the capacity for change; they’re trying to get away with just doing it once rather than thinking about how they’re going to use digitalization as a means to constantly experiment and become a better company over the long term.
A higher level of accountability in 2018 will extend to the dealership marketing staff. Dealers will examine their efficiency and productivity as well. New technology solutions make it easier for marketing processes to execute faster. Difficult questions such as, “Does it need to be done this way?” and “Can it be done faster?” need to be asked.
Also, they don’t invest in, or train their sales people. Even the vets. Product knowledge is only part of the job, but I NEVER see them going through the steps of asking questions. Again, poor training, lots of people on the sales floor = sheer numbers game (because of Murca loyalty and managers who can close the deal).
“There are examples where the big buying organization has put their contractors on their knees, and they go bankrupt and the big buyer is in trouble. (See my story on Zurich Re and supply chains) We are decoupling this. If you as a big buyer approve the invoice, then we are able to finance it regardless of your payment capabilities, and that is helping the smaller organizations or suppliers.”
Car dealers are brilliant salespeople. They just have a very specific formula, and many are unwilling to take risks. But the truth is that the marketing world is changing, and no risk means no great reward, either. Car dealers have to step up and let their marketing staff come to them with ideas that could be the next big thing. Connecting to customers, especially millenials, is getting harder. So take some marketing leaps of faith. Let people see that you’re the car dealer for them because you’re willing to try new things.
The one-two punch: If the salesperson can get you to make an offer, the salesperson may bring in the sales manager or another sales person to join in the discussion. Watch out because they are probably thinking that you are sold and want to push the price up or close the deal by going two on one. They may seem nice but they are increasing pressure. Insist on only talking to the person you started with. Stay in control of the situation.
Based on our pool of users, car salesmen tend to be predominately enterprising people. This is not unexpected, since, by definition, all successful salespeople are enterprising. Selling big-ticket items like cars calls for an even more pronounced dedication to initiative and resourcefulness.
Tie purchases rates back to your automotive marketing efforts. Whether you are a dealer or lender our Auto Response Analysissm provides you with an aggregate view of the performance of your prospecting campaigns. Get important insights into the following:
Škoda Subsidiary Europe, Asia (except Indonesia, The Philippines, Iran, Japan, South Korea, North Korea), Central America, South America, Dominican Republic, Northern Africa, Western Africa, Australia, New Zealand
Car shoppers agree that videos play an important role in introducing them to new brands and vehicles, with 47% saying that they first heard about a specific car by watching online videos. In terms of decision-making, 65% reported that they narrowed down their options after watching a video.
The key is to make sure every interaction with a car buyer, pre- or post-sale, should be treated with the utmost importance, because people love writing about their experiences – bad experiences even more so. The thing is, you don’t know whether the person on the other end of the phone is an influential blogger or not.
The second way you could get trained as a car salesperson is through private firms. There are a number of companies out there which specialize on training people for the automobile industry, including sales personnel.
Most training in sales, specifically, is done on the job. However, some salesmen may spend time at a national training center learning about each model’s features, general negotiation strategies, the culture of the company they work for, and the manufacturing process, according to the Princeton Review.
Another reason food stylists swap out on-camera food so much is because of safety concerns—hot and cold foods need to be kept at certain temperatures that may not be practical on-set. Sushi-grade tuna may be replaced with watermelon, for example, because the fish spoils so easily.
Fast forward to this week where Dodge Stratus driving Division Manager Ted is transformed into the uber essence of raw maleness as Ron Burgundy from the film Anchor Man 2. Dodge shot 70 ads with Ferrell to launch the new Dodge Durango where we learn about neglected features like the glovebox and how many “EM-Pah-Gahs”the Durango gets.
Don’t let your customer lie to you. Often times your customers will bring in a white lie about they can afford, or what the dealership down the street is planning on offering them for their trade-in. Overcome these objections by being understanding but persistent. Explain to them that your appraisal of their car is accurate and a good deal. 
When it comes to car shopping, social media sites are clearly a major influencer in a buyer’s decision making process. At this point, most marketers understand that social sites should be integrated in some way into a marketing strategy. For some, this may be simply having a Facebook page and posting content or pictures, while other brands have a fully integrated social marketing approach to generate leads and engage with customers. However, with more and more consumers turning to social, the automotive industry needs to get fully engaged with social selling.